If used rightly, blogging is the most powerful online marketing strategy for businesses today.
It helps to drive traffic, promote your product or service, and also allows you to connect and build trust with your potential customers.
Let’s explore the benefits of blogging in depth –
Blogs have many advantages:
- Cost-Effective: You only require time and good content rather than money. So it’s a cost-effective way of getting your content to reach people regularly.
- Increase Customer Engagement: Writing blogs increases your chances of building two-way communication. The visitors can voice their opinion on your content and ask questions related to the topic. You have more chances to increase your potential writing through the feedback you get from your visitors.
- Differentiate Your Brand: If you have a blog, it will make it easy for the readers to differentiate your brand. Readers cannot judge your personality, but they can know you more through your present blogs.
- Good for SEO: Blog posts with good quality and relevant topics for the target audiences will significantly affect the overall performance of search engines.
Benefits of Blogging for Business
Is it worth writing Blogs? Let’s see if it is or not!!
Drives more traffic to a website:
How do the visitors view your Blogs? Any Idea about it?
People who often visit your site know about your brand, so you won’t drive more traffic with the visitors you already have. Sometimes you pay for traffic by buying email lists and sending them to the customers in a way for them to open and read the emails to boost traffic. Yet this method is costly and illegal too.
You can also go for paid ads as it’s legal, but still, you need to put money from your pocket. Once your money is over, your traffic comes to a stop.
How to bring more traffic to your site and make more readers view it? The answer is through blogging and proper optimization for search engines.
How to make that happen?
Our website probably has a few pages with static content, and we do not update them often. So to bring more traffic, blogging is the right way to solve both problems.
Every time you write and publish a blog post, it will create an indexed page on your website. It increases the chances of displaying on the search engine results page and driving organic traffic. Writing new blogs and publishing often reveals to the search engines that your website is active and frequent checking needs to be done for new content.
Blog content for social media
Blog posts on your business give you a chance to be recognized via social media. It opens the door to showcase your business to new audiences who may not know you yet. The content you write must be worth it as it can be shared by people on social networks like Twitter, LinkedIn, Facebook, and Pinterest.
Instead of writing new content every time, your blog can serve the purpose of content for social media. It also helps maintain and strengthen your social media reach to drive more visitors to your blog.
Convert Traffic Into Leads:
Till now, you can generate new traffic through the blogs you wrote, but is that enough for you? No
We need to convert this traffic into leads. Every time you write a blog, it generates opportunities for new leads. Getting started with this is simple: add a call-to-action to each of your blog posts to generate leads.
This call-to-action can be anything like webinars, free ebooks, forms, trials, etc. The visitors can exchange their information. To give you a clear picture of those who are confused here on how to convert traffic into leads, just read the below points.
- First, your visitors will visit your website.
- They will see the call to action for a free offer.
- They will click on it, redirecting them to the landing page, which contains the form to be filled with their information.
- Visitors will fill out and submit the form to receive the free offer.
You need to follow this rule to include a call-to-action button while publishing your content. It is how you convert traffic into leads.
Blogging is a great way to establish your business as an industry expert. Blogs help to answer common questions readers and customers have.
If you consistently create valuable content or articles for your target audience, it’ll establish you as a leader in their eyes.
The best blog posts are not always the ones that get popular right away. They’re often the ones that continue to drive long-term results because they are timeless or evergreen content. Good content with the right keywords and describing your product can always attract people to read, which pitches into sales.
Link building is a process where you generate inbound links to your website. It can come in blog posts, guest blogging, or guest posting. Although generating inbound links is essential, Experts say link building is the most challenging part of search optimization.
Link Building Tips:
Avoid buying links or engaging in other unnatural link-building methods, resulting in a Google penalty.
– Create content that’s worthy of being shared naturally (e.g., valuable, funny, surprising)
– Create content that’s worthy of being linked to (e.g., guest posts, press releases)
– Make it easy for people to share your content on social media — including sharing icons on your website.
Blogs can contain articles and news that highlight what a company is up to.
A blog is a great way to get people connected to the company and keep them up-to-date with what’s going on. It’s also a good idea to write a case study telling about your services and products to help the customers.
For example, an online retailer might have a blog to announce new products or new services. They might introduce new staff or outline recent projects or new partnerships. The blog provides a channel for all this information, which otherwise might go unnoticed by the customer base.
Can share any upcoming events and shows through the blog posts, increasing your brand name and helping the audience see that you are not always on the selling side.
So Blogs are essential and play a vital role in our websites that could help us to increase traffic organically. Sometimes, we restrict our content to a few lines on web pages as we have to cover many products and services. Whereas coming to blogs, you can take one product and give a lot of information to the target audience. People always like to read blogs as they compare and give us more points to understand.
For more information, you can reach Ahbiv and we are here to guide you on how to write a successful blog and attract more traffic.