What is Duplicate Content? 

It is described as information that is an identical replica of another piece of content that has already been published somewhere else. When referring to material almost similar to the original, we can use the phrase “duplicate content.”

When you have the same material on many pages of your site or other sites, it is said to be “shared content.” even if you make a few minor word substitutions, the content on your website may still be flagged as copied material. You may observe a decrease in organic search rankings as a result. However, you may use technical remedies to avoid or lessen the effect of duplicative material.

The best way to avoid duplicate content is to understand the causes of it. How to prevent competitors from copying your content and claiming to be the originator.

Duplicate content has a negative impact

Pages with much of the same content may have various effects on Search engine results and sometimes even be penalized. Some of the most prevalent concerns with duplicating material are:

  • Indexing issues or unusually low SERP rankings for key pages.
  • Variations or declines in the most important site metrics, such as traffic, ranking in search results, or the E-A-T rating system
  • Due to confusing prioritizing signals, search engines may take other unexpected actions.

Even though no one knows exactly which aspects of content Google will favor or deprioritize. The search engine has consistently recommended webmasters and content producers to “build pages mainly for people, not for search engines.”

So, the first step for every website or SEO is to generate unique content that offers distinct benefits to consumers. 

Methods for the most common fix for duplicate content

There are various methods to prevent your site from being flooded with identical material. There are ways to stop other sites from profiting from your content.

Canonical Tags

Canonical Tags are perhaps the most effective tool for preventing material from being duplicated with your site or across many sites.

HTML’s rel=canonical tag informs Google that a piece of the material belongs to the publisher, even if obtained elsewhere. To Google, these tags state which version of a page is considered the “primary version.”

Two sorts of canonical tags exist: those leading to a webpage and those leading away from it. If a page links to a different version, it tells search results that such a version is the “master.”

To identify and remove duplicate information, it is necessary to use canonical references. It is also recommended to use self-referencing canonical tags. But, self-referencing canonical tags identify themselves as the master version.

In taxonomic terms

The taxonomy of your website is an excellent place to begin. It works well for any content, new or old. Crawl the pages of your document and choose a distinct H1 and focus keyword for each one. Creating subject clusters for your content might assist you in developing a strategic approach that minimizes content duplication.


Aside from Crawling bots and the signal, your pages are now provided to search engines. While assessing the likelihood of duplicate content on your site, you should also consider these technological items.

You may use meta robot tags if you don’t want a certain website or pages indexed by Google and don’t want them to appear in search results. In the website’s HTML code, you may inform Google that you don’t want it to appear in search results by inserting a meta robots element that reads “no index.” There are several reasons why this blocking technique is preferable over Robots.txt. The most common thing is that it allows for more precise blocking of a single page or file.

So, If you want to remove a page from the search results for whatever reason, you can tell Google to do so.

Multiple URLs

On a website, duplicate content may be caused by several structural URL components. Many of these are brought on by the way search engines interpret URLs. A unique URL will always go to a different page if there are no other instructions or directives.

Suppose this lack of clarity or inadvertent incorrect signaling is not corrected. In that case, it may result in fluctuations or declines in key site metrics (such as traffic, rank positions, or E-A-T criteria). As we’ve previously discussed, third-party components like tracking codes, search capabilities, and other URL parameters might create several copies of a page.

Web pages may have both HTTP and HTTPS versions, as well as www. and non-www. Versions and pages with or without following slashes.

To reduce the possibility of duplication, you must determine the most often used form of www. vs non-www and trailing slash vs non-trailing slashes on your site and adhere to this version on all pages. You should take extra steps to ensure that only one-page copy is indexed, for example, mywebsite.com > www.mywebsite.com.

In contrast, HTTP URLs pose a security risk since the HTTPS version of the website would encrypt (SSL) the page, making it more secure.

Handling of Parameters

Search engines may crawl websites more quickly and successfully by using URL parameters. Because their use generates duplicates of a page, parameters often result in content duplication. For instance, Google might consider many product pages for the same product as they have identical content.

On the other hand, parameter handling makes crawling sites more efficient and productive. In the long run, search engines will reap the benefits of avoiding duplicate information. You should use parameter handling in Google Search Console and Bing Webmaster Tools if you have a big site or your site has built-in search functionality.

Redirects to

Redirects are a great way to eliminate duplicate material on your site. Pages copied from another source may be redirected and merged back into the original.

There are times when redirects may be a suitable alternative for dealing with a situation if a large amount of traffic or link value is copied from another website. There are two key points to keep in mind when using redirects to end duplicate content. Every time, redirect to the higher-performing page to minimize the effect on your site’s performance, and, if feasible, use 301 redirects.


Creating original, high-quality material for your website is the first step in avoiding duplicate content. But the procedures to reduce the chance that others may steal your ideas might be trickier. Thinking about site layout and concentrating on your visitors’ experiences while on the site are the best ways to prevent duplicate content problems. The strategies described should lessen the danger to your site when content duplication happens due to technological problems.

You must send appropriate signals to Google for it to recognize your material as the source while assessing the dangers associated with duplicate content. It is particularly true if your work is syndicated or you have discovered that other sites have already copied it.

For more information on Duplicate content issues and how to fix them, you can contact Ahbiv Digital Agency; We are here to help.

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