When it comes to generating leads, you can use several methods. Among these strategies is content marketing. While it’s an excellent strategy for generating leads, it may not produce the fast results you had hoped for. Although you may put in the time to publish blog posts and guest blogs, you may find that your efforts are not as effective as you expected. Fortunately, with the help of content syndication, you can drastically improve your lead generation results. This is something that doesn’t require much additional effort on your part.
Let’s first understand content syndication and its benefits –
What is Content Syndication?
Content syndication is a marketing technique that has become popular with content marketers. Content syndication allows content marketers to republish the content that originally appeared on their domains and social media platforms onto third-party blogs or websites.
The content can be anything from an article to a Video or Infographics. Content syndication is a beneficial practice for multiple parties.
While publishing, the marketers can select how they want to publish their content like
- Publish the entire content without disturbing the original content
- Publish only a part of the section from their original content
- Publish little information like a summary of the original content
For the content creator, it offers a chance to reach new audiences without creating content from scratch.
For the third-party domain, this is a chance to get new, quality content for their blogs without going through the effort of creating that content. So, Syndicating content is a great win as it helps bring your brand in front of a new audience.
We know that Google does not support duplicate content. So, will it accept syndicated content or not?
Marketers like the idea that Google dislikes duplicate content, a practice whereby marketers republish the same content in multiple places to increase their rank. However, Google’s algorithms are known to differentiate between duplicate and syndicated content.
Marketers understand that republishing the content for content syndication will not improve rankings in search engine results. Instead, marketers who link back and cite the original content are helping search engines understand that the particular piece of content is syndicated and not duplicated.
What are the Benefits of Content Syndication?
The benefits of content syndication are numerous. Businesses that create content that adds value and fills market gaps will gain a broader audience base as long as they have access to the right syndicate. Several benefits and advantages of content syndication have been discussed below in detail.
Direct Interaction with the Target Audience
If you are consistently producing quality content that users enjoy and you cannot achieve a consistent target user base, then content syndication is likely to be a solution.
Publishing your content ideas in the right syndicate gets you in touch with a larger audience for promoting your content and gets you links and credits for your brand.
To boost your search engine rankings, syndicate content on various weblogs. By writing multiple bylines about the author and the suitable backlinks to lead right to your website. To get an additional SEO boost, you can change the anchor text on your republished and syndicated content.
Generating Qualified Leads
You can republish your content on platforms where your audience is already looking for the kind of content and services you have to offer. This approach helps you gain direct access to qualified leads, which redirects them to your website so you can more easily convert them into potential clients.
While you can’t put sales and promotion at the core of your republished content, you can add links to your work and a CTA to help readers find out more about you.
Building a Positive Brand Reputation
Readers will take note when you publish your syndicated content on high-performing websites. If the content is published in reputed authority sites, it will give you additional brand credibility, and can put your brand at even more of an advantage.
What is the Use of Content syndication?
Content syndication is a means of distributing content across multiple platforms. It can boost your audience reach if you consistently create high-quality content for your business but have yet to reach a broad audience base.
Without a solid user base, any effort invested in content marketing will not garner the Return On Investment you need.
A content syndication campaign can help you attract new readers. In addition, some syndication platforms allow you to develop your reputation as a thought leader.
If you follow the right strategies, you can see consistent short- and long-term results in lead generation and bottom-line growth.
How does Content Syndication Work?
Many companies offer content syndication as a service, and they all operate in the same way. Each company focuses on audiences most likely interested in a particular product or service.
So, as the type of target you’re attempting to reach gets more and more specific, the CPL increases with it.
Marketers can test potential syndicate partners by investing a small portion of their funds to see how they perform. Then, a yield-boosting plan can be created by evaluating the results, tweaking them, and improving them.
SEO and Content Syndication
Google will hate duplicate content, especially when your target is to get the same content to rank high in search results. But, at the same time, It is a little-known fact that content syndication can positively affect your rankings.
It is not considered a duplicate as long as syndicated content is clearly and visibly attributed to the original content. It is possible only when third-party websites include a link to the original content on your domain.
When adding canonical links to a document, a writer typically follows the publication’s style guide. If guidelines are unclear, you should speak with an editor at the beginning of a project.
Incorporating canonical links into a post and reference links within the body text is important. It informs readers and search engines that you are not duplicating content but syndicating it. Otherwise, including references to your website in the body of each republished post encourages visitors to stay on your website longer. In addition, it offers you the opportunity to build trust with your visitors, which will result in a higher conversion rate.
How to Syndicate Content?
To include content syndication as part of your content marketing strategy, keep the following guidelines in mind:
Publish your latest or best-performing content on more prominent websites. See that you have more readers and higher authority than you currently have. Then use those new platforms to expand your visibility and reach.
- Re-post your articles on websites that attract the same audience and authority as yours.
- Syndicate your guest blog posts on more extensive networks like LinkedIn or Medium.
- Get your content syndicated by websites that naturally share your work.
- It may be best for your business to use paid platforms to have content republished on popular domains.
Websites Where Content can be Syndicated
Several types of third-party websites allow you to syndicate your content.
Free content syndication does not cost you anything. But finding high-authority websites that do not just publish syndicated content but do it for free can take some time. One such blog is HuffPost, Medium, Reddit, Quora, Slide share, etc.
Republishing content in major domains is a common practice on the Internet. Paid platforms offer you a chance to republish your articles with their domain and earn revenue per click on an ad displayed on the page. Examples of paid platforms include
Outbrain is a paid content marketing platform that can help you publish your content on high-authority domains.
Like Outbrain, Taboola syndicates your content to major publications and is thus a paid platform that helps you reach a diverse audience.
This content distribution network includes more than 30 publishers in the healthcare, IT, mobile, and software verticals. It is an excellent option if you want your content to appear on authoritative websites about your industry.
How to Use Content Syndication Tactics to Improve Syndication?
If you are considering adding content syndication to your marketing strategy or have already started, here are a few ways to optimize your efforts:
Before republishing your content on any free website, you need first to take time and do research. The partner website you choose must be a high authority site related to your domain. Once you find any relevant sites and feel that your content matches the work they publish, you can try convincing them to post your information and be a partner with you.
Best Syndication Strategy
Knowing what syndication strategy to use depends upon the third-party sites we are trying to link with, like the type of content they publish and the site’s authority.
Keeping these strategies in mind, you need to choose whether to republish just a headline or an excerpt, or entire content and link it back to your site. Knowing that backlinking plays a vital role, try to place the link relevant to the topic and not out of the way. Apart from linking, a call to action works wonders if placed in the right place.
We have learned so far that Content Syndication is a powerful marketing tool. Try using it in a good way to yield better results for an extended period. For example, make a well-laid plan, select the right partner and then republish the content. Following such methods adds value to the content. It attracts users to visit your website and search your services, thus generating leads.
To guide you with further information, Contact us on Ahbiv Digital agency, and we are here to explain to you in a more detailed way.