A growing number of people are using voice search daily.
Voice search is a popular way to communicate with your phone or digital assistant.
In June of 2017, some analysts estimated that about 45% of searches would be done by voice by 2020.
Twenty percent of all mobile queries on Google are voice searches, and voice search has grown by 35 times since 2008, and that statistic scratches the surface.
According to Google’s latest statistics, more and more people are interacting with smart speakers. For example, 65% of Amazon Echo or Google Homeowners say the devices have become essential things at home. As more people use voice search instead of typing, SEOs will need to adapt their strategies.
Now, You might be thinking?
SEO Will impact how we have to optimize voice search. But first, let’s get a clear idea of Voice search and its role in our lives.
Table of Contents
What is a Voice search?
Voice search is a technology that allows users to search by speaking their questions instead of typing keywords. This technology relies on automatic speech recognition (ASR) software that captures a voice signal and converts it into text.
Search engines such as Google convert your text into a search query, with results that match the text. For this reason, including voice search in your digital marketing strategy will increase the effectiveness of your business.
How does Voice Search Work?
When you speak a search query, your voice is analyzed in four steps:
- Filtering voice queries to separate them from other sounds
- Digitizing sound( changing the sound waves into digital data)
- Analyze Voice data
- Recognizing the Patterns (comparing a query to patterns stored in the database).
How Voice Search Is Different From Traditional Search
The most apparent advantage of voice search over typing is that users do not even look at the device. Additionally, voice search can return more results because it gives a more accurate understanding of the user’s intent.
How to Optimize for Voice Search?
With the widespread adoption of voice assistants such as Alexa and Siri, SEO for websites is evolving to include voice search optimization.
Many online consumers use spoken search commands rather than typing their questions into a browser. So besides using strategic keywords and phrases in the text, brands have to ensure that their site pages will also rank high when users speak aloud the questions and need an answer.
In contrast to text-based searches, voice search prompts will require more focused and precise content. The factors below are essential to remember when optimizing content for voice search.
Focusing on Local Search Results
To optimize for local search results, add focus to your content. For example, many mobile and voice searches are location-based queries about a business’s location, operating hours, etc.
Make sure you optimize your local search results by claiming and updating your Google My Business listing. It will help you develop better content that more easily answers location-based questions.
Go for Long Tail Keywords
To improve the optimization of your website for voice search, focus on long-tail keyword phrases. In addition, common conversational words and idioms should be used when creating content that you want to be recognized and recorded by a voice-input system.
It would be best if you also considered local SEO. Creating location-specific content for the geographical areas you’re targeting gives you a better chance of appearing at the top of voice-generated search results pages.
Use of Conversational Language
When people search using voice assistants, they often use conversational language, using longer, more specific phrases. Therefore, marketers need to include these longer keywords in their SEO campaigns to optimize voice search.
Structure Your FAQ Page Correctly
Voice search queries are rising, so don’t create content for a typical search engine user. Instead, develop FAQs that read like a conversation, not a formal document.
To be featured in Google’s list of featured snippets, you must structure your content correctly. Read online reviews for inspiration and voice.
‘Who,’ ‘What,’ ‘Where’ And ‘How’ Questions to be Answered
People often use longer queries and different terms from those they use in regular examinations in voice search. Most people begin asking questions with “who,” “what,” “where”, or “how.” Start by building detailed answers to the most commonly
Answer the fundamental questions about your products and services, such as what you sell, where it is sold, and how it is sold. Include fun if that fits with your brand.
Optimize Key Questions
Voice search queries have longer sequences of words and often include a question. To optimize your content for voice search, consider listing the questions your visitors might ask. Then include those questions in whole, natural language on your site within the relevant content.
This way, you can be found when potential customers seek information on your area of expertise.
Use Simple Keywords
When optimizing your website for voice recognition on smartphones and the Amazon Echo, it is essential to keep keywords simple. People do not detail when asking their smartphone or Alexa a question.
The software won’t recognize overly complex content. This is why you should strive for effective SEO by being both simple and accurate. Want to know more on how to use simple keywords then read our article Search intent: A guide for beginners 2022.
Deliver Your Communication In A Concise Manner
In the past decade, marketers have had to adapt their print copy online. They’ve had to argue the value of products or services in videos and social media, and they’ve had to compete with other brands for people’s attention on smartphone screens.
Voice assistants make it possible for consumers to interact with brands with simple, direct language. Therefore, marketers must use simple, plain language easily understood in five seconds or less.
Optimize Site For Voice Search And Traditional Search Traffic
To be found by search engines, make sure that the text on your website uses longer-tail keywords. Generally, five to nine words are highly relevant to your product or service.
People use longer, more specific phrases when using voice search. Optimizing your site for voice search and traditional online traffic is essential.
Don’t Forget Regional Variations In Spoken languages
Optimizing content for voice search requires understanding where your target customers live and the languages or dialects they speak.
Marketers should optimize keywords in their copy for each country and region where they are marketing products.
Consider Impacts Of Creative Spelling
One of the most significant factors to consider when choosing a brand name is how easy it is to pronounce and spell. A title such as Ford is reasonably straightforward, but other branding decisions may include special characters or creative spelling.
Create easily remembered, unique messages for each of your brand’s campaigns. When branding is consistent, it can be readily recognized.
Consider Speech Patterns and Idioms
Optimizing content for voice search requires a deeper understanding of speech patterns than typical keyword optimization. Remember that language variations include idiomatic expressions particular to countries, cultures, and industries.
When we optimize content for voice search, we look for patterns in the speech that vary by geographic location, cultural background, and industry.
Be Prepared to Answer User Questions
As a marketer, you should anticipate customer questions and answer them with your website content. It increases customer satisfaction by creating a better user experience, making your website more likely to be featured in search results. In addition, answers are often pulled from the text on your site by Siri and Alexa.
Conclusion
Voice search is growing faster in today’s world, and people are happy to use their voices to frame a sentence for their investigation. Here, SEO plays a significant role in optimizing a voice command rather than a standard website. However, many things need to be considered, as explained above, to get the ultimate voice search resolution in the market.
For any further assistance, feel free to contact Ahbiv Digital Agency; we are here to help you understand the process in detail.
