The goal of search engine optimization (SEO) is to boost your presence in relevant search results. However, the tactics for getting there change from year to year as technology evolves, and updates are made to search algorithms.
Although the core principles of SEO remain the same, algorithm updates and search trends change over time. It forces us to evolve our strategies to maximize visibility.
As search engine technology improves this year, what does it mean for your business? Below are the top 5 trends to keep an eye on in 2022 to ensure that you retain your traffic and keyword rankings.
Biggest SEO Trends You Should Follow This Year
Google announced that it would be developing a new set of metrics designed to measure web pages according to their “user experience”—particularly the speed with which they load, how interactive they are, and how stable their visual appearance is. It measures
- Time is taken for the large page content to load
- Your site takes time to respond to your page’s first interaction with a User.
- Occurrence of layout changes during the lifespan of the page.
Improving Core web vitals creates a positive impact on your search performance. You can achieve this by using free tools to understand where you need to improve on a web page.
Using the Google search console helps us know what pages are meeting the core web vital standards, and it also lists the issues that are impacting the pages.
Along with the Google search console, it is good to check PageSpeed insight reports to know how well your web pages are performing for your users.
Nowadays, many people are using the “People also ask” feature, where the statistics show that about 48% of searches are done using this feature.
Seeing the rise in this feature, many of them want to get their content ranked in this SERP feature. It’s not that easy to get there, but you can write content that provides answers to common user questions in your content. The best way is to use any free keyword research tool to identify LSI keyword questions you think your audience may search.
In the “People also Ask” feature, your content can gain more visibility when you include questions in headings ( such as H2s, H3s, H4s) and your FAQ section.
Many content writing teams use AI-assisted SEO tools to empower and generate more SEO-optimized content faster. The world of the machine learning GPT-3 model came into existence last year through OpenAI.
Using such AI tools can easily generate titles, descriptions, topics, meta tags, paragraphs, blogs, and articles by providing a few inputs related to the topic. It is always better to write content independently than using a machine’s help. But using this AI feature can be a great starting point for the content writing teams to create optimized content in their workflows.
How to utilize AI content tools
- You can easily generate your content related to Titles and topics using the AI tool.
- If you need to write unique page titles and meta descriptions at once, using a Meta tag generator in AI copywriting tools can solve your problem.
- You can create an outline for your content using the AI feature tool but do not replace the entire content using this tool. AI generates drafts at a faster rate and saves time.
SEO foundation stands mainly on keyword research. But as the technology is getting advanced, you need to focus on effective keywords as it is getting more complex.
Before, we used to target and rank for a single keyword, for landing pages and blog posts. But now Google tends to rank our pages for multiple keywords to get more search results.
An advanced keyword strategy tool called “Keyword Clustering” helps to improve your keyword rankings. It helps identify as many keywords as possible that have the same search intent to be used in your content for the creation of web pages.
Using the Keyword clustering feature, you can increase the total keyword strength in your web page and create a strong base on key topic areas. It might be time-consuming to display all the results, but it shows the same web page for many other additional keywords.
Optimizing Content Software
For most of us, creating content is a big task, but when you use Content optimization tools, you can easily create good quality and rich semantic content that helps you rank higher on Google.
Content optimization software tools are similar to NLP algorithms; they are used to identify topic-related keywords, required subtopics, synonyms, titles, descriptions, and even FAQs that search engine crawlers are searching for while promoting page content.
In the coming days, we will see many such content tools usage.
Search engines always look for good and high-quality content. The ranking does not depend only on content, but there is a strong bond between long content and ranking.
When the content is long, it usually displays the E-A-T features like quality, etc.
As the NLP algorithms change with time, writing good content on the targeted keywords is recommended. It will help you to see higher keyword rankings and positions in SERP.
As the trends keep changing, SEO also keeps its algorithms up there. Get to know about many such trends for getting better SEO results here.
For more information, contact Ahbiv Digital Agency; we are here to help.