A global social media boom is occurring at the moment. Established social platforms, such as Facebook and Twitter and new networks, are all causing waves in the marketing world. Marketers are finding it difficult to keep up with the current social media landscape.

TikTok has exploded since launching back in 2014. YouTube, a go-to channel for video-lovers, recently refined its formats to focus on video content. Instagram attracts bigger audiences and offers more potential to advertise. The shift in this social media world is attracting more audiences and customers to build their brands and advertise.

During the 3 years from 2022 to 2025, predictions expect social media users to grow to a whopping 4.4 billion. It presents significant opportunities for businesses interested in advertising on social media websites. Also to increase organic search and paid search advertising efforts.

What are the top B2C and B2B social media trends for 2022? 

Our experts identified five critical digital marketing trends for the year 2022:

  • Social commerce made Seamlessly
  • TikTok marketing
  • YouTube advertising and its rise
  • Importance of Influencer marketing
  • Instagram video creation

Social commerce is about to leap forward

Customers could not buy items within a mobile app instead of sending them to a website or landing page after clicking on a product tag or photo. That limitation is no longer valid!

For a few years, social media platforms have seen significant changes to enable customers to make purchases on their networks. For example, “TikTok partnered with Shopify. Even Instagram started developments with their shopping area, YouTube is using shoppable tags in videos,” etc.

Social media networks now offer the capability to curate and present information like what is seen on traditional e-commerce websites. We believe the brands that best leverage these online capabilities will succeed.

How can you create a frictionless audience experience? And See that your products and services stand out loud on social media networks?

Online retailers can use a variety of visual content. For example, using not just one photo but as many as five per product—and keyword-rich descriptions to promote their products. They can also create Instagram collections and gift guides for shoppers.

Other tips

  • When responding to customers’ queries, offer a recommendation, a link to similar products, or a discount code.
  • Collaborate with influencers to create shoppable tags that promote products.
  • To improve customer experience, check your analytics for information on performance and gaps.
  • When trying to engage an audience, experiment with different content formats.  Come up with various messaging methods to determine what resonates with your audience.

Marketers recognize the power of TikTok

If you’re a marketer for a brand that offers engaging content, you may have heard of the social platform TikTok. Using TikTok to promote your content could increase engagement and viewership in 2023.

According to 2023, there will be more downloads of the Tik Tok free app and YouTube and Instagram. People are using the app so frequently that they are ready to spend money on apps.

We believe that the app will continue to grow in popularity in 2023. TikTok was almost like a waiting game. It can be one of the most popular apps in the world with an easy way to reach young people via quick dance routines or challenges.

The appeal of TikTok to brands and creators is its algorithm. Which steers consumers toward videos that engage them and may make them want to share their videos.

Businesses can also develop their unique content either with a professional tone or a fun tone. Restaurant chains like Chipotle and Disney highlight videos created by their employees. They also show exclusive behind-the-scenes footage. Niche businesses often create fun content that doesn’t take much planning.

As TikTok Shopping expands with Shopify in 2023, brands should take note. “With TikTok, marketers can target users more efficiently than on other platforms,”

YouTube serves as a new advertising medium 

In the last quarter of 2021, YouTube’s ad revenue increased 26 percent to $8.6 billion compared to the previous quarter. Thanks to increased brand advertising, traditional television sponsorships, and direct response ads.

As a marketing platform, YouTube presents a variety of strategies and tactics for building brand awareness.

Marketers have been unwilling to use YouTube to share content, as they believe it has to be a high-quality video, like that on television. But experts contend that this is not true.

“For small businesses that don’t have a large advertising budget, YouTube has put money into automating some of that work. There are lots of tools that Google provides for creating video assets that companies can use to reach a wider audience.”

This year, the number of advertisers using YouTube for commercials has increased. It was all about branding and increasing brand awareness, but Google put in a lot of money in helping people to use it, to drive action. Many retailers have also had enormous success driving sales with YouTube over the last few months.”

Don’t let inexperience with creating video content deter you from YouTube. It remains relatively inexpensive to advertise on YouTube versus other social channels. Create a YouTube marketing strategy and Grow your channel today!

Influencer marketing will help brands build their credibility

The State of Influencer Marketing 2022 report predicts that the influencer marketing sector will reach $16.4 billion by 2022. It is a 19 percent increase from its $13.8 billion valuations in 2016.

Influencer marketing will become more mainstream. “Brands that haven’t used it in the past will start using influencers on an increasing basis. Influencers are particularly effective at creating videos, which are crucial for B2B and B2C brands.

Influencer marketing can be an effective way to reach consumers. Choosing the right influencer, however, is critical. The influencer should align with a brand’s products and services and should be willing to present the benefits of the particular product or service to potential customers. Micro-influencers with between 1,000 and 10,000 followers can also help spread information about brands and products.

An excellent way to reach social media influencers is to align with a 2022 social media calendar. You’ll likely attract a larger audience if you promote events like Earth Day, International Cat Day, and Halloween with an influencer.

To ensure the success of your influencer marketing campaign, do your research and find relevant influencers.

The popularity of Instagram videos 

In 2021, Instagram announced that it would begin publishing more video content. With this announcement, came developments in the app, including Reels and the integration of IGTV and feed into one product called Instagram Video. 

Instagram is shifting its focus from a photo-sharing app to a giant entertainment app. It has been realized that users respond more to video content than still images. It is taking steps to move away from its image as a primarily photo-sharing app. Instagram is also aware of the growing popularity of TikTok, another social video-sharing platform, and is competing with it.

Instagram is experimenting with new video features. Such as longer stories, more effects in Reels, and the ability to turn an Instagram Story highlight into a Reels clip. The platform is also introducing video ad formats to Facebook Ads Manager.

In 2022, you must integrate more video content into an Instagram account to be a benefactor. Include more Reels, stories, and gifts within your feed to increase reach and influence.


Many exciting opportunities arise in social media marketing. Innovative advancements in YouTube & Instagram and TikTok’s new prominence introduce new possibilities for video content and advertising.

Social media platforms now offer partnerships with commerce platforms. For example, Shopify makes transactions possible within social media apps. Influencer advertising, meanwhile, allows advertisers to connect with audiences in a meaningful way.

Now is the time to take advantage of some of the B2C and B2B social media trends that have been proven to be effective by marketers in 2022.

For more information on Social media trends, you can contact us at Ahbiv Digital agency, and we are here to help !!

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