Competitor analysis is a process to find out about your competitors to create a plan accordingly.

SEO Competitor analysis is nothing but learning about your competitors – products/services and their strategies to increase their brand presence and generate leads.

You must monitor what your SEO competitors are doing to remain competitive. Use tools to find out how they rank in Google. 

Do you know how your website compares to your competitors’ websites in search engine optimization? Do you know the search volume and trends for your most popular keywords? Knowing this information can help you better optimize your website. And, to optimize your website in the right way, you might want to get the help of an SEO Company.

Analyzing and monitoring your competition gives you insight into your brand’s assets and weaknesses. It shows where you need improvement, what your competitors are doing well, and how you can outrank them.

To ensure your SEO strategy is effective, you must perform a competitive analysis.

Let’s check out some of the best Competitor Analysis Tools

The first thing you need to do is choose an SEO Competitor analysis tool. Here are the top ones we recommend and why


Ahrefs has the highest-quality data on backlinks available and is, therefore, one of the best link tools on the market. It has introduced a set of reports that examine your competitors based on the number of keywords they rank for.

Organic and paid search traffic are essential sources of traffic for most companies. Ahrefs’ tools help you understand your competitors’ organic and paid search marketing strategies.

Ahrefs provides a wealth of information about your competitors’ content, backlinks, keywords, and paid search ads. Use this intelligence to develop an SEO, PPC, and content marketing strategy that gives you an edge over the competition.

Ahrefs’ Site Explorer helps you see the traffic for a website and its search traffic, including the backlinks that the website may have. There are many cases where competitor analysis is instrumental in business, and one of them is Ahrefs’ Content Gap.

It shows keywords for which your competitors rank well, but you don’t. The report provides you with suggestions on creating content that will help you rank higher in search engines.


SEMRUSH is a comprehensive SEO tool that gives small and mid-sized businesses actionable data and insights.

With 131 countries in its database and the proportion of branded to non-branded search traffic and the number of searches, SEMrush’s dashboard displays a lot of information.

SEMrush also displays the categories for which a given website ranks in Google. Knowing this will help you select appropriate keywords for your pages, focusing on those that compete well with your competitors.


Buzzsumo allows users to identify the top-performing content for relevant topics and competitors and view a piece of content’s engagement on social sites. Users can also see how many times a piece of content has been shared across the web.

It’s a good idea to keep an ear to the ground for your industry. It gives you a clue about industry content but identifies good topics to explore yourself.

Buzzsumo is a great way to find information about what kind of content gets shared most often in your industry and a few related ideas for blog posts.

MozBar Tool

Domain Authority is a metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A score from one to 100 represents the predicted ability of a website to rank on search engine result pages (SERPs).

Moz Pro is a full suite of tools that helps enhance your audience reach and visibility on search engine platforms.

Moz Pro is a comprehensive SEO solution for small businesses looking to optimize their sites. It covers technical SEO, link building, and core SEO techniques such as keyword research, competitor analysis, etc.

MozBar’s key data points give you a detailed analysis of your site’s SEO efforts. It lets you compare your rankings against those of your competitors.

Bonus – Google Advanced Search Operators

Despite the apparent limitations of using just the primary operators, most people restrict their Google searches to looking for specific words (e.g., quotation marks) in a search text. However, many more options exist for those who know how to use them.

The Google Advanced Search Operators offer users more flexibility in their searches. The operators allow the searcher to set up filters in any Google search. 

When you search Google, you can narrow the results to fewer pages and search for more relevant information to your topic. For example, if you want to research your competitors online, you probably don’t want to include their About us page as you want to focus on primary research. Add a -About us filter to your search to exclude the unnecessary page. The – is an AND filter to see more than two words.

When you search for two or more words on Google, the search engine assumes you want to see sites that include those words in either order and not just one phrase. If, instead, you want to see sites that contain only one word or another—or that have one word but not the other—you use the OR operator—e.g., “influencer marketing” OR PPC.


Monitoring your competitors is an essential part of building a successful brand. Marketing tools like competitor analysis tools help you analyze the competition with detailed insights.

A variety of tools, such as those mentioned above, can provide insight into the performance of your top competitors. Allowing you to assess their domain authority and page rank, conduct keyword analysis, and identify their traffic volumes.

For more information, contact Ahbiv Digital Agency; we are here to help you and guide you in the right direction.

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