This complete blog post SEO strategy will show you how to dominate your competition and drive more traffic to your blog.
Search engine optimization is an important part of creating a successful blog. It helps you get more traffic to your site by increasing your placement in search engine results.
For example, Google receives billions of search queries every day. The first five results account for more than two-thirds of all clicks. It demonstrates why it is important to optimize blog posts to boost rankings and gain traffic.
We’ve prepared a blog post SEO checklist that will help you optimize your blog posts for search engine optimization (SEO).
We’ll begin with a discussion of the importance of researching keywords.
Plan Your Content with Good Keywords
Before you start writing a post, conduct keyword research to identify topics that readers are searching for. It will help ensure that your blog posts are visible to the people most likely to be interested in reading them.
It would be best if you didn’t guess what your users are interested in when writing blog posts. Keyword research can give you the precise terms people in your niche are searching for and help you create better content.
Keyword research is a technique used by content creators and search engine optimization experts to discover topics of interest to their audience. You might find it helpful to use keyword research tools like Google Keyword Planner or SEMRush to check the search volume and get examples of related keywords.
Decide Your Optimal Keyphrase
After doing your keyword research, you should select a phrase with a high search volume and low competition. You want your focus keyphrase to be a search phrase that potential customers are most likely to use.
To rank well in search, you should include your target key phrase in the title of your post, its meta description, and its URL. You should also use it specifically in the first paragraph and early on in your content.
However, your readers are more important than a search engine. We’ll explain why further down.
Use Related Keywords
The next step is finding related keyphrases. Related keyphrases are the searches people do after searching for your focus keyphrase. To find them, type your focus keyphrase into Google and scroll to the bottom of the results. Your related search terms will be listed there.
It is important to incorporate keywords in your content to create SEO content for users. However, be sure not to stuff them in. It will look odd to your readers, and search engines may not rank such pages well.
After you have a title and an idea for your blog post, you need to determine the purpose of your post—and what questions it will answer.
Write with your audience in mind
When you start writing a blog post, consider your topic strategically. What do you want to tell readers, and what central question will your post answer?
It would be best if you also considered your reader’s intent or why they are searching for a particular topic. A good way to determine this is to look at the search results for a key phrase you want to rank and see what comes up.
When you try to search for the SEO keyword, Google provides multiple explanations for the search term “SEO,” including industry-related information and a definition of the term. Although there are two definitions of what SEO shows on the first page, users are most likely looking for a beginner’s guide to SEO.
Now, let’s explore what you should keep in mind when creating content for your blog post.
Blog writing should be concise
When you are trying to determine the optimum length for your blog posts, consider posting a minimum of 300 words and keeping the length of each post balanced. Longer posts will load more slowly, so a too-long post might turn some readers off.
Authors are advised to write posts between 2,100 and 2,400 words for blog SEO. A Medium study found that the most reading time is captured by posts less than seven minutes in length.
According to one blogger, writing for 7 minutes can translate into about 1,600 words, which is the ideal length of a blog post. You should only do this if you know that your writing is of good quality.
Focus on clear communication
Research shows that users spend less than a second deciding whether they want to stay on a page or not. Your blog posts must be interesting, engaging, and easy to read for the users.
Search engines also prefer content that is clear and readable. For this reason, your blog posts need to be both SEO-friendly and reader-friendly.
Any tactic that will keep your reader engaged to prevent your blog post from becoming a long, uninteresting stream of words, use lists, subheadings, images, and quotes.
Create a Compelling Blog Post Title
When users find your content in search engines, the title of a blog post or web page is the first thing that users see. Since titles are important for search engine rankings, make them catchy and interesting.
A good blog post title makes your post more relevant to the search queries that a user enters into a search engine when looking for material related to a particular topic.
A well-written blog will entice readers to click on your blog post when they see it in search results.
Place Keyphrase In Title
Write blog posts with titles that include your focus keyphrase to optimize search engine results.
In addition to optimizing your focus keyphrase, we suggest making your headline enticing and clickable. A high clickthrough rate (CTR) is also important in SEO.
Power Words Can Help Your Title Shine
Studies have shown that the best headlines are “emotional marketing value” (EMV) headlines, which use powerful words to trigger readers’ emotional responses.
You can use online tools to improve your titles. For example, MonsterInsights, a Google Analytics plugin, includes a headline analyzer that provides a score based on several criteria. There are also tips for improving titles in real time.
For more information on calculating the strength of your headline, visit IsItWP Headline Analyzer. Many writers find it helpful to share potential titles with coworkers or friends to get feedback.
You can also test different types of headlines against each other. It will give you data-proven headlines that you know your audience likes.
Let’s move on to adding a meta description now.
Adding a meta description
A meta description is the HTML meta tag rendered in a web page’s <head>. Its purpose is to give search engines, browsers, and other crawlers a short overview of your blog post.
A good meta description should be short and informative. It can help readers decide whether or not they want to click on a blog post when it is shared on social media feeds like Twitter, Facebook, and LinkedIn.
For maximum search engine optimization (SEO) purposes, include your focus keyphrase once in the meta description. Also, place your focus keyphrase earlier in the meta description.
A short, 160-character description of your web page is commonly called a meta description. Be sure not to exceed that limit, or it will cut off your meta description.
Once you learn how to optimize your title and meta description, we will look at the importance of internal and external links.
Relevant links to Internal and External Resources
According to a study, sites that maintain backlinks to high DR sites tend to rank higher than those with fewer or no backlinks. The more powerful the site, which is determined by the strength of the backlink profile, the higher the ranking.
Linking to other sites is a good way to build your authority.
Internal linking is a way of connecting the content
Internal links are a great way to send new readers to your older relevant posts and develop a relationship between new and old blog posts. Moreover, internal links are an excellent way to pass relevant link juice (link equity) from older posts to newer ones.
If you create a habit of internal linking, your on-page SEO will be good, and your older articles will continue to attract new links.
To achieve the greatest benefits from internal linking, bloggers should link to new articles in new posts and go back and update older posts to include links to newer articles.
Include images and videos in your blog posts
Search engines typically favor engaging content—and images are more engaging than plain text. So use a featured image and embed images between paragraphs on your blog post to make it more eye-catching and actionable.
Optimizing your images can improve your search engine optimization (SEO) rank. First, resize your images to fit your post columns and then compress them to keep your site fast.
Videos are more engaging than images. You can convert your blog posts into videos by creating slideshows, vlogs, or experimenting with other formats. We recommend uploading your videos to YouTube and then embedding the video into your blog post.
Organize your content by using categories and tags
Categories and tags help you organize your content so that readers and search engines can find it. If you think of your sites as books, tags would be analogous to an index and categories to a table of contents.
Categories break down your blog into major subjects, whereas tags are the subjects discussed in individual blog posts.
Write the best content
Make sure you provide thorough, high-quality information on the topic. Longer articles tend to perform better in search engine rankings, and they also are more likely to be shared by other users online. Backlinks indicate that people find your article valuable and recommend it to search engines.
Google rewards sites with high-quality content and will show them to more users. As discussed in the previous step, gathering related keywords is how you produce high-quality content.
Keyword research identifies which related keywords most frequently appear in searches by using search engine optimization (SEO) tools. By incorporating these terms into your content, you can make the article more comprehensive, informative, and useful.
How to Write the Best Content on a Topic
- Make sure you are creating original content that is not plagiarized.
- Make sure to evoke emotion in your headlines.
- Provide actionable tips and strategies, and use a call to action to motivate readers
- Provide the answers to relevant questions
- Make your content relevant and engaging so that readers will want to revisit it.
- To give users a better idea of what you mean, including videos and images.
- Please provide accurate and reliable sources for your information and set the authorship accordingly.
- Make sure your website loads quickly and that users do not have to wait long to see the content they are looking for.
Engage Your Audience Using Social Media
The more often something is shared on social media, the higher it ranks in search engines. When people see interesting content you’ve shared on social media, they are more likely to visit your website and share it themselves. It increases the number of links to your site that come from major social media sites, which helps make your site more visible in search engine results.
How to encourage Social media shares
- Make it easy for readers to share your content by including social media icons on your blog.
- Add Twitter Cards to encourage users to Tweet a link and give your Tweets more visibility.
Lastly, let’s check out the importance of optimizing older blog posts.
How to Optimize Older Blog Posts
Once a blog is published, bloggers forget about it after some time. WE need to republish old blog posts to increase the search engine ranking.
Things to do after publishing your blog post:
- Review Older Blog Posts – Once you have written a blog post, you need to check once a while to see if the content is good or to add more information. Try to write more on the topic and add some visual content.
- Add More Internal Links – It’s always good to link old blog posts to new posts that you have published. It allows users to create more good links while going through both old and new posts.
- Track Search Rankings – Once you have published the blog posts, you need to watch their performance and how it is ranking. It will help you improve your work, further helping you rank well.
Always optimize your old posts regularly to see a continuous improvement in rankings.
Finally, be sure always to write high-quality content. The days of keyword stuffing and black-hat SEO are long gone. These days, high search rankings depend on high-quality, original content.
It’s important to optimize blog posts with informative, keyword-rich content to reach the highest possible ranking on search engines. It helps drive traffic, turns readers into returning visitors, and encourages them to share your website with their friends and followers.
In addition to monitoring your blog’s growth through Google Analytics, you should also do an SEO competitor analysis to find out how you stack up against other bloggers.
For more information, you can contact us. We are here to help you with our premium SEO Services.