Podcasts and other audio material were not previously considered natural SEO assets. The main purposes of podcasting were audience expansion, expertise promotion, and industry networking.

Podcasts were indexed by Google in 2019 and began to show up in search results for the first time. With advances in AI and language generation processing, it became feasible to identify and rank verbalized keywords in podcasts, making this a reality for the first time.

What Is a Podcast’s Search Engine Optimization (SEO)? 

The term SEO is used to improve one’s visibility in search results. You might think of it as a strategy for improving your website’s visibility in search engines like Google. Podcast SEO is a long-term strategy for increasing your web visibility and building an audience.

When it comes to podcasting, these eight methods will help you get your episodes noticed by the right people.

Choosing the best platform and learning where your audience hangs out

First and foremost, you must determine where your target audience is. This information is as detailed as possible as you go through the podcast marketing process. 

Figure out which medium your target audience prefers to listen to podcasts. Getting your music in front of the proper people is half the challenge, regardless of whether you use Spotify, iTunes, Captivate, or another service.

Be sure to address a relevant issue

Even if a podcast’s format is more conversational, it must still have a central theme or subject.

The best place to begin is with information about your target audience. Your podcast’s material will be simpler for Google to index if you identify a specific theme based on the demand and taste of your audience. As a result, your listeners can keep track of what you’re saying and avoid being distracted.

Create a podcast website

You don’t need to have a website to start a podcast, but it will help your search engine optimization. Having a website aids in the discovery of your episodes by search engines, increasing visitors. As a bonus, you may use it to create an email list of your most dedicated fans.

In conjunction with the distribution of your podcasts, you may produce blog material on your site. Blogs may be optimized similarly to any other kind of blog material to keep your readers interested.

Incorporating keywords into your episodes

Your podcast’s title is its most important keyword, so pick wisely. For this reason, it should always be clear and detailed while considering the limited number of characters used in a paragraph.

Choosing keywords that get a lot of traffic but aren’t too competitive is important. Keyword tools such as Google Keyword Planner might provide ideas. In addition, if feasible, we should sprinkle keywords throughout the podcast.

Include the text from the transcript

Google’s NLP ( Natural Language Processing ) skills have improved, but they’re far from flawless. That’s why a transcript of your podcast may assist search engines in better grasping it. You may enhance your podcast’s discoverability by emphasizing the correct keywords, content structure, and relevant subjects.

Although podcast interpretation might be time-consuming, it is unquestionably worthwhile if you’re serious about growing your audience and enhancing SEO. Fortunately, there are several programs available for the transcription of your sound recordings. Just be sure to read them over and remove any pauses. Additionally, if necessary, you may add additional keywords, even ones not mentioned in the audio.

Add metadata 

The metadata section of your podcast is crucial for adding more information. It clarifies the episode’s topic for both your viewers and the algorithm.

Similar to keywords, tags help with SEO by helping users to find the podcast by searching for certain genres or topics. Several tags may be included, but make sure they relate to your material. To achieve this, thoroughly consider your target viewers and the queries they will use to find your podcast.

Your podcast’s social media link

The quantity of likes and remarks your podcast receives on social media is a reliable sign of its popularity.

Your social media plan should be based on facts about your subject and target audience, just like any other marketing endeavor. For instance, research indicates that millennials are the primary audience for podcasts. It has an impact on how and where you market your content.

Obtain evaluations

May use Social proof in other ways outside social media to increase your podcast’s popularity. Google greatly values reviews from reputable third-party websites. Reviews help you reach new audiences and let search engines know which of your articles are the most popular ones.

So, if your podcast SEO is something your audience has appreciated, invite them to submit a review. Make the process as smooth, quick, and clear as possible for your most devoted supporters by starting with them.


Podcasting has long been a great method to humanize your business, demonstrate your expertise, and forge connections. The potential of podcasting as a content format is growing in 2022 because of improved SEO techniques. For further information, do contact Ahbiv Digital Agency; we are here to help you with our SEO Services!

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