Without images, videos, and other rich media content, plain text can be boring. Engaging multimedia boosts both humans and search engines. Optimizing your multimedia content for search engines will boost how high you rank in the search results.
Non-text elements, including images, videos, and audio, can help engage visitors and retain their interest. They also raise the quality of your web pages. The job of SEO is to provide content context for search engines.
Image Optimization best rules to follow for SEO
Let’s focus on the rich media elements that impact search engine rankings: images, video, and audio.
Every website should have original, high-quality images optimized for search engine indexing. Use these elements when optimizing images for search:
Selecting Good Images
Consider using original images in place of stock photos. While an image you find online will be relevant to your blog post, an original photo that you shoot and stage yourself will have more value from a branding perspective.
File Formats for Saving
Please save the file in either PNG, JPEG, or GIF format so that search engine crawlers can read it.
When using images in your posts, make sure you do not violate copyright laws. To find photos that do not require special fees or licensing, check “creative commons,” These are typically free to use as long as proper attribution is given. It would help if you used pictures with trademarks or logos beforehand with the owner.
Please be sure to describe the picture using appropriate keywords within the filename.
Alt Text Usage
To make an image accessible to both search engines and people, include brief textual information in the alt attribute of the HTML <img> tag. When you use the <img> tag in your web pages, search engines use the alt attribute to label image links.
Website load speed is vital for a good user experience. Minimizing image file sizes can help your pages load more quickly, making them more usable on mobile devices. Before uploading an image to your site, resize it using a graphics program and set the height and width attributes in the HTML <img> tag.
Write a caption that describes the image and its context. Add meaningful keywords to the file name and alt attribute.
Create XML Sitemap
Create an XML sitemap that lists all your images and submit it to the search engines to gain increased visibility in image search results.
Video Optimization best rules to follow for SEO
As infographics are a valuable form of content to include on your website, so is video. Videos can be a great source of engagement with clients, and YouTube is the second most popular search engine on the web, owned by Google.
You don’t need a fancy studio, expensive software, or years of experience to make a video. Low-end options include smartphone videos, screen-capture videos, and live video conferences. These are easily done via your laptop’s camera and speaker, also known as “screen-capturing” the conversation.
To help your videos rank higher in search, you should follow some SEO tips:
Format to Save the File
Save your video in a format that search engines can index, such as the popular MPG, MPEG, and MOV formats.
If you post the video on a third-party site like YouTube, include your company’s branding or website URL somewhere on the screen. For example, upload it to your company’s YouTube channel and show your brand name somewhere at the end of the video
Various ways of Hosting a Video
If you are going to post videos online, you should use a video hosting service such as YouTube (or Vimeo). When you embed your video on your site, it will show up in YouTube searches and web and video searches in Google, Bing, etc.
It is important to include keywords in your video’s file name, description, and keyword tags.
To improve your search rankings, create a transcript of your video and upload it to YouTube. Include your target keywords in the transcript to naturally appear when someone searches for them.
Submit a video XML sitemap to help search engines discover and index videos on your website.
Audio Optimization best rules to follow for SEO
Audio is an effective complement to written material. Music sites are not the only ones offering audio content; non-music sites can find ways to enrich visitors’ experiences by adding audio elements.
Here are some suggestions for using audio files on your site:
When naming audio files, include content-relevant keywords in the file name just as you would for image or video files.
When choosing audio files, choose those with high-quality sound.
You can enhance your podcast or audio file with a transcript that includes your chosen keywords. And by including your keywords in the text surrounding the file, you describe its content and create SEO-friendly text.
Unique Title and Description
Make each video have its title and description that describes the video’s content and demonstrates your brand identity.
When you optimize multimedia elements on your website for search engine optimization, you increase the likelihood of success for your overall website content strategy.
We, Ahbiv Digital Agency, are here to provide you with more valuable information and guide you in the best way to achieve success.