Writing an SEO-friendly blog post requires skill. If people like and understand it, they will be much more inclined to share it with others—and that will increase your rankings.
These tips can help you improve your writing skills and boost your rankings.
Both SEO-friendly Content and captivating, reader-friendly Content have their place on a blog. While keywords should be prominent in SEO-friendly posts, overusing them can hinder readability, which you do not want to do. In addition, using a high density of keywords can even signal to Google that you’re stuffing your text with keywords, which can affect your rankings.
In this post, we give you tips for writing blog posts that are SEO-friendly and readable. It helps with the search engine rankings of your pages and keeps visitors reading.
Research keywords for your blog posts before you start writing
When writing a blog post, you should do keyword research to determine which topics to cover. Blog posts that contain keywords that match the type of subjects your audience is interested in will attract more visitors to your site. Understand more about why blogs are essential through our article.
After completing your keyword research, jot down a list of ideal focus keywords and get right to work!
Below are steps that will help you create the best blog post possible.
Tips for Creating SEO-Friendly Content
Before beginning a new blog post, many people allow the moment’s inspiration to guide them. While this may work for some people whose writing skill was formed without effort, others might need help shape their ideas into readable prose. You must follow these steps to create SEO-friendly content.
Think well before you put pen to paper
Before writing your article, think about what you want readers to learn. What’s the purpose of your Content? And what do you want search engines to do with your article? Please write down the answers to these questions before you begin, and then keep them in mind while writing. For example, if you want a certain number of visitors to visit your site, try to incorporate search keywords that will get visitors.
To write a readable, search-engine-optimized blog post, you should include some aspects in your post:
- Introductory Paragraph
- The body text where the main message is written
- A conclusion
In the following few sections, write each Paragraph that you’ve created so far to create a summary of the post. It will help you create a post that is structured and readable. Now you can start writing.
Use paragraphs, headings, and subheadings to organize your essay
Proper paragraph structure helps communicate ideas effectively. Although one Paragraph is usually enough to explain one main idea. Additional paragraphs may be needed when multiple sentences are needed to explain that main idea. For example, sentences that start on new lines and lack a topic sentence are disjointed and illogical, making it hard to understand why combined the sentences in a paragraph.
To help readers find their way through your text and clarify your article’s structure:
- Include subheadings.
- Use them to lead readers into your text and help them scan page content.
- Include your keyword in some of the subheadings where a reader expects it.
It’s not just crucial for readability, but for SEO too.
Appropriate Transition words and Phrases
Transition words help readers scan your text and understand the relationships between sentences and paragraphs. For example, you may use the signal words’ first of all, ‘secondly’, and ‘finally’ to show that there are three reasons why your readers should buy your product. Similarly, readers will instantly understand that a conclusion is approaching if you use words like ‘to sum up’ or ‘in short’. Such transitions can give structure to your text and can create SEO-friendly content in articles.
Add keywords related to the article’s topic
Placing your focus keyword or keyphrase in every sentence is not a good practice. Google is getting smarter and wants to rank Content that will be useful to users rather than Content optimized for search engines. Google uses synonyms and related words to analyze the topic of your text. It allows them to determine what the text is about and whether it matches their users’ searches.
You have many plugins to help you find better keyphrases related to your topic. Based on those keywords, you can start writing your Content. Please go through our article on Keyword search intent for beginners to understand the basic concept.
Be concise and keep your article to a consistent length
To ensure an optimal user experience, Google recommends blog posts of at least 300 words in length but balanced and concise. Longer articles might intimidate readers, reduce views, and drive away potential customers. Therefore, you should only write long Content when you are skilled at creating long-form Content.
Also, be sure to include your primary keyphrase several times within each post to satisfy search engine optimization (SEO) requirements.
Place links to existing Content
Help your readers navigate your site by linking to related posts. When writing multiple blog posts about the same subject, link to and from related posts. Show authority by linking to other Content about the topic, and you’ll rank higher in Google searches.
Using our internal linking tool, you can suggest relevant Content on your site for readers to link to. Internal linking helps both your readers and Google navigate your site by providing a way to link to individual pieces of Content. It helps Google understand the relationships between pages and posts on your site.
Share your Posts with others
Before you hit “Post to Blog”, ask someone else to read your post and check for typos and grammatical errors. If you have someone on your team who happens to be an expert on your topic, run it past them. It will help you to receive suggestions that are required in your post making it even better! Have them provide an objective comment about the readability and attractiveness of your text.
Search engines always crawl to check if the content is SEO friendly in the blogs you have written. So it’s a good practice to let others go through the content before posting.
Add Content to your site regularly
Posting new, quality posts to your site regularly tells Google that you’re an active website. It is important because if Google doesn’t crawl your site often enough, it might negatively affect your rankings. But don’t just post for the sake of posting: only publish high-quality Content—good, informative articles that keep readers entertained and address their search intent.
If you have trouble maintaining a regular posting schedule, you may want to consider using an editorial calendar. It helps you and your team plan the blog posts for each month. Make sure to update your old blog posts from time to time and check if the content is SEO friendly. So that readers don’t catch on to the fact that they were posted years ago.
Add images to make your post more visual
Images can help make a page more visually appealing and easier to read for users. They also provide search engines with more information about the Content of a given page.
Here are some reasons that images are helpful in Content
- Use images you have permission to use.
- Optimize the size of your images to ensure that they do not slow down your site.
- Put a description of the image in ALT text, using keywords to describe it.
- When naming image files, consider the title’s relevance to the photo rather than using unnecessary letters or numbers.
The more search engines can understand your Web page, the more significant potential you have for achieving a high ranking in their search results.
Writing SEO-friendly Content affects many factors, including the uniqueness of the Content, the title of the post, the introduction, highlighting critical points in the body text, and surrounding them with relevant internal links to other relevant posts on your blog. You should also include a professional author bio and author image (if applicable). Make sure that you are writing for people and not search engines.
I hope this article has helped you gain helpful information on Content. To know more, Contact Us, and we are happy to help you right away.