Producing unique content for each advertising medium isn’t always the best strategy.
Inquiring minds want to know: what exactly is? Altering or republishing material that has previously been created. However, content recycling is more complicated than just duplicating your work and posting it on several platforms. There’s more to it than that.
That being said, let’s take you by the hand and show you how to reuse material properly.
What is content repurposing?
Reusing material is referred to as “repurposing.” Except that this time the material will be presented in a different style.
You may bundle your blog’s key insights into a Twitter discussion, for instance.
To effectively distribute and package material for your audience, you may repurpose it in multiple mediums.
The Value of Reusing Existing Materials
It’s easy to pile on the advantages of content reuse. Such things consist of:
Improved Content Distribution
Making your Content suitable for many platforms improves its discoverability and helps you reach a wider audience.
Increased return on investment for the material you produce
By repurposing material in various forms, you may extend its usefulness and get more use.
Increased Availability of Content
Among your intended audience, not everyone will appreciate reading text. Again, not everyone is engaged by visual or aural media. You don’t have to create new material for each category, however. You may repackage Content in many ways to diverse audiences’ interests.
Appropriate allocation of resources
Content repurposing may help you achieve your material needs without requiring you to devote more and more effort to developing new Content.
This way, you can ensure that your content marketing efforts are centered on two of the most important aspects of the field: content production and dissemination.
Better visibility on the web
With the ability to recycle information in many forms and across platforms, you can build a steady online presence without drowning in content development.
If you want to spend more time interacting with your audience, you may do things like reusing information from your blog in your social media posts.
Which Materials Need to be Revived?
What is evergreen?
Making an infographic or podcast out of an existing blog article is unlikely to improve search engine rankings. Since it is no longer relevant information, use only evergreen material or that which will remain useful and interesting for a long period.
Examine your Google Analytics data to see which of your articles were the most read over the previous 12 months. What was it about those tweets that got so much attention? Learn from successes to form your strategy for reusing existing resources.
What Requires Updates?
Do you have material that is generally up-to-date and timeless, despite the occasional mention of Google Buzz, Hotmail, or another relic from the early days of the internet? Then, transform them into something fresh and fashionable!
Repurposing Content in Brilliant Ways
Here are various strategies for adapting material for fresh readers. But, of course, there must be an option here that meets your needs!
Webinars –> Video Guides
You’ve got an awesome webinar going, and plenty of people are tuning in. That was a smashing success! But, of course, some people won’t be able to attend your webinar, and maybe you’ll get new visitors and leads after some time.
Turning your webinar into a video for YouTube is an awesome way to ensure your material lasts forever. In addition, having that item on your site will improve its quality and might even bring in new viewers from YouTube.
Old Blog Posts –> Guides
If you have written a lot about a subject on your blog, you may want to consider turning those entries into a book. You may have already discussed topics like Pinterest picture uploading, Pinterest hashtagging, and Pinterest cover photo. Please take advantage of those blog articles in your email marketing and lead generation by compiling them into a comprehensive guide to Pinterest success.
Depending on how long it’s been since you’ve updated your blog articles, you may want to give them a fresh coat to make them sparkle like new. On the other hand, you don’t want your hard-won, high-quality blog content to go unnoticed and unread. When you republish an old blog, it will live on forever.
PPT Slideshow -> Slidedeck
A beautiful PowerPoint presentation awaits you at the next team meeting. Your PowerPoint was flawless, and now it will be squandered since the presentation is over. SlideShare allows you to convert your excellent PowerPoint presentations into searchable slide decks easily.
Make some minor adjustments to cater to a customer base, then post your PowerPoint to SlideShare and integrate it on a web page. You’ve just acquired fresh material with little effort on your part.
The Internal Data > Case Studies
If you want more people to visit your site, join your newsletter, or sign up for your email list, testing is the way to go. First, you should save the results of any testing you do on your website and compile them into a case study to show to your followers. Then, experimenting to determine the changes and then informing your audience of the results would be a great idea.
Visual Content -> Pinterest Board
Are there any articles on your site that have a lot of visuals? Make use of Pinterest’s versatility by reusing the photos you publish elsewhere on the site.
A blog article highlighting the most effective brand logos in a certain sector is just one possibility. Put up some pins of great logos for different brands, or make a whole new board for simply the finest logos. These pins might provide a whole new stream of readers to your blog through referral traffic.
Transfer your participation in the Twitter discussion to LinkedIn postings
You may be wondering, “How.” First, edit the piece so that it has a narrative arc. Next, please share it on the professional networking site LinkedIn. Thus, you may avoid starting from scratch while posting to LinkedIn.
Q&A on Quora to blog post
Many people recommend Quora as a fantastic place to get ideas for articles since it has thousands of questions about all kinds of topics asked by actual people.
The best way to get traffic from Quora is to choose a topic that seems interesting, write a detailed response to it on your blog, then include a link to your site in your answer on Quora.
Slideshow -> Infographic
How about those eye-popping charts and graphs from your PowerPoint presentation? If you’re looking for another use for those first-rate components, we suggest transforming them into infographics.
Infographics have recently become quite popular. Infographics are attractive; It tells you what you need to know and are a breeze to read, and sure do a lot of circulating. Large-scale infographic projects can need a lot of time spent on investigation and layout. However, not every infographic has to be a massive production. Begin with a nice graph or chart, and then dress it up a little. You can spruce up your material without breaking the bank by using free resources like Canva or Piktochart.
Blog Posts -> Newsletter with Tips
Maximize the impact of your writing by marketing your blog entries in a weekly advice email. Even the most devoted of followers won’t read every post you make, particularly if you’re publishing many times a day, even if you already have a sizable number of email subscribers. This is where the newsletter is useful.
An approachable email focused on helpful hints might highlight the week’s greatest blog pieces, giving readers an added incentive to visit your site.
Write content-based checklists
In addition to checklists, we also provide templates and more
To make it easy for your readers to implement the solutions you provide, condense the material you have written into a checklist or template style. For example, to generate leads, you can modify a pre-existing template and restrict access to it through a signup form.
With these strategies for content repurposing and the specific actions to follow, you can get the most out of your material. If you follow the advice in this manual, you may expand your online audience and visibility without producing any new material.
To know more about how to reuse your Content, contact us at Ahbiv digital Agency; we are here to guide you !