Starting An E-commerce Website In India – Some Practical Advice

One of the biggest reasons for the success or failure of an online store is promoting the website. Even though a well-designed E-commerce site would have a great look and feel and would offer a seamless shopping experience to its customers, it will never succeed if there’s limited visibility and little promotion done. Although there are further ways that you can market your new e-commerce website in India, here’re a few tips to get started:

PPC marketing (Pay Per Click Marketing)

Pay-per-click (PPC) advertising is a great way to drive targeted traffic to your website. PPC ads work by bidding on the search terms you want to appear for in a search engine’s sponsored links. But to get the best return on your investment, you have to use the right keywords and set up your campaigns properly.

To start PPC marketing, first, focus on your goals. What you want to achieve with PPC marketing is more sales or sign-ups. Select the correct platform, such as Google Adwords, for your business by signing up. Once you have an account, choose the right keywords that help your PPC ads land in front of the right audience and decide if you want to go for a daily or monthly budget.

Link your ad to a relevant landing page of your website so that when any user clicks on your ad, it will take them right to the landing page, where you stand a chance to convince them to take the next step. You have complete control of your budget and decide how much you want to bid for an Ad. Keep a close watch on your analysis of how your Campaign is working and improvise on keywords that many users are searching for.

Users usually start with a general search on something and land up using more specific terms like models or colors. Users plan to buy your product, so be careful to use more specific keywords to increase your chances of making a sale.

Social Media Marketing

Social media is something that people are glued to every day. People spend so much time browsing through social media that you should start thinking to spend a good time on ads.

Use good photos and videos of your products and create an engaging user ad. Don’t just jump into creating big ads; focus on small and simple ones first. Once you post such simple ads, you can understand how well they are performing in a week and then develop more prominent Ads with more good concepts.

Another thing to understand in Social media marketing is to keep track of your social media accounts. Try to know which platforms your ads are performing well, like Facebook, Twitter, and Instagram. If People are more engaged in Instagram, then focus on your time and work on that.

SEO (Search Engine Optimization)

SEO is the process of making your website visible to your target audience. Here are some ways to start your SEO.

First, think about what search queries your target audiences will be using to find your products. Give more importance to page content like using appropriate product titles, descriptions, images, links, and blogs. Must write the content keeping in mind the way customers would search the products and answer their questions.

When we talk about SEO, we need to consider the Title tags. They are the main headlines giving information about your product. Title tags help the search engine recognize your page quickly and understand what it is about. So, make sure that you place unique Title tags for each page. Along with the Titles, even description plays a vital role on a page. Including Meta descriptions on a page is essential as they give a brief description of your product when searched by the users. When a user is searching for a product, the first thing they see is the product’s Title tag and Meta description, so they see that the content is crisp and up to a point.

Social Media Presence

One of the most effective methods of boosting engagement for your digital presence is to create vibrant and engaging images and videos for your social media channels.

To promote your content on social media, you need to create entertaining and attractive content for your target audience. You can create content in the form of infographics, stories, and images across all of your social media channels, including the company’s Twitter account, Facebook page, LinkedIn group, and so forth.

Grab eyeballs with photos. Photos have proven to be more engaging than any other form of social media content, so make sure your posts include an image whenever possible — particularly on Pinterest and Instagram.

Make your presence felt to the customers through proper channels. Apart from sharing visual content, post videos to engage the readers. It helps increase your followers and is an excellent way to spread your brand awareness. 

Email Marketing

Email marketing helps to generate sales by reaching your customer or potential leads.

Send out emails regularly to your email list to be in constant touch with them. Include promotions, new content, product launches, and other news to encourage customers to visit your site.

You can also have pop-up boxes allowing the users to fill in their email addresses and in return, you can send them weekend offers and also inform them on upcoming sale offers.

In exchange for subscribing to your product, you can offer users a chance to win promotions, like 10% off their first purchase or free shipping.

Collect information such as the customer’s name, email address, city, or ZIP code from customers, prospective customers, and people interested in what you do, for example. Email marketing will make it possible to reach your customers.

Creating Content

You need to create content around your products so that you can be found by your audience.

Blogging is a great marketing technique and, if done right, can be cost-efficient and can provide a great return on investment. It can provide you with the opportunity to connect to your target audience in a two-way dialogue. 

You must know what your target audience wants, needs, and desires. The blog should also set out to give valuable information on all points that the customers should be aware of.


With the E-commerce industry growing in India, every online store has different products to sell. It depends on the type of business to choose the right strategies for marketing as there are several options in this regard. 

If it’s your first time promoting your E-commerce website, it’s an intimidating task, but you can do it if you plan your move step by step. One needs to have patience while promoting their website and be consistent in progress without doing too much at once. 

Choose the right tactics to bring in more business and adjust your work mode depending on the results you see.

For more information on promoting your E-commerce website, get in touch with us. We are sure to lead you in the right way to achieve success.

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