Building up your website traffic is crucial because it directly relates to the growth of your organization. The larger your audience, the more significant opportunities to convert them into leads and sales.

While there are many ways to increase website traffic, search engine optimization (SEO) continues to be one of the most effective methods. Search engine optimization delivers three times more organic traffic than paid search and social media combined, which means there’s a huge opportunity to boost revenue by increasing traffic from search engines.

What is organic traffic?

Organic traffic comes from accessing the site from search engines like Google, Yahoo or Bing, so without paying for it. It is called organic because it is not paid for with money.

Why is website traffic Important?

Website traffic refers to the number of visitors who visit the website in a given period, usually calculated per day. The higher the number of visitors, the more popular and influential your website is. Therefore, all businesses want to attract as many visitors as possible, increasing business opportunities.

One of the easiest ways to get website traffic organically is social media. You can use sites like Facebook, Twitter, Instagram and Snapchat to gain more followers and direct them towards your website.

You can also use other methods to get people back to your site. For example, you can include links in blog posts or newsletters to direct people back to your site. You can also use ads in newspapers or magazines that will bring in many people who may not otherwise know about your site.

Let’s Dive into more inputs by talking about Website traffic and how to get recognized to increase your exposure:

The most effective way to generate quality traffic to your website is through search engine optimization, which is free. Traffic generated by organic search results has an engagement rate far higher than traffic coming from paid ads.

There are several ways to optimize your website for conversions, but the first step is to attract exemplary visitors to your site in the first place. For your website, there are two types of traffic. Quality Traffic from search engines that create leads. Free and New Traffic inspires those leads to respond and inspires people to take the next step and buy.

7 Ways To Drive Quality Traffic to Your Website

Quality traffic is the name of the game. Every brand wants to drive more traffic so the better solution is to use the right ways and methods. The best way to get quality traffic is by focusing your efforts on increasing search engine rankings.

Let’s see some of the ways that can drive quality traffic to your website

  • Optimize your Google Business Listings
  • On-Page SEO to Rank Higher on Google
  • Off-Page SEO
  • Email Marketing can seriously boost traffic to your blog
  • Social Media Postings can generate quality traffic
  • Blogging
  • Online Ads

Let’s know more in detail on how to increase website traffic organically:

Optimize your Google Business Listings

Google My Business listing is great for listing links to your website to generate more traffic. If you’re providing all of the information a customer needs to decide, they might go through your website and contact or even visit your business directly.

Some benefits of Google My business are that it helps in generating quality website traffic organically.

It’s a free listing and doesn’t take much time to set up
A Place that allows increasing the visibility of your website for the users
Helps in driving organic traffic to your site
Performs better search by showing the exact location and business the user is looking for.
Allows the customers to post reviews to boost your presence

Moreover, Google My Business

Helps you manage your Google listings in one place and helps customers find you on mobile.

Help you interact with your customers and potential customers directly in your listing, increasing the chances of engagement and obtaining new customers.

Visually provide consumers with a sense of what it’s like to be at your business, aiding in removing uncertainty, which is a significant barrier to entry.

On-Page SEO

On-page SEO is optimizing content to get more traffic from search engines.​ On-page refers to factors that affect your site or Web page listing in natural search results. Some simple examples include URL Optimization, Meta tags, Keywords Placement and Interlinks.

Optimize all page elements, including page titles, URLs, descriptions, internal links and images. Create a clear and compelling value proposition to attract traffic from social media sites.

Off-Page Optimization

Off-page optimization is the process of building backlinks for a particular website or webpage to increase its visibility on search engines.

This means that your on-page SEO will only do half of the work, so you need to invest your time in off-page SEO as well. If you are doing off-page optimization only, then it will not be enough to rank your website in search results. Best way to increase your website traffic is by updating your company details in local directories, local classifieds and Bookmarks. Article website postings are also a great way to increase traffic organically. Customers always like to view images and watch videos more than reading a long content, so to make this as an opportunity to promote your website you can post in respective sites and give links to your website.

Building Backlinks

Backlinks are created when an external website is linked to your website. Some people refer to them as “external backlinks” or “inbound links”. The more high-quality, relevant sites that link to your website, the higher your position in Google will be and the more visitors you’ll get overtime.

Backlinks are essential for SEO because some search engines, especially Google, will give more credit to websites with good quality backlinks and consider those websites more relevant than others in their results pages for a search query.

Business Listings

Create Business listings for more quality traffic to your site. There are free and paid directories for virtually any niche, industry, or topic you can imagine. However, it’s important to remember that, like in many other places in life, quality over quantity matters when getting good backlinks to your website. A good rule of thumb is to get yourself listed in the top 10-20 most popular directories in your industry.

Several local directories and business listing sites like Yelp where your business can get listed. For example, you can get your business listed on Google My Business, Bing Places, and Yahoo Local Listings to help you reach local customers. Doing the same thing on these sites will help you reach customers in different locations.

Finally, you can also list your business on directories focused on a specific topic or industry like health and wellness sites, home improvement sites, and sites for a specific location or region.

Social Media Posting

Staying active on social media can help you build more awareness for your brand. To create an effective social media marketing strategy, you’ll need to post content regularly and interact with followers consistently. Look into what your competitors are doing: Are they posting frequently? What types of content do they post? Where do they post? You can use this research to make educated guesses about what will work best for your brand.

It’s good to use different social media platforms for different purposes. For example, LinkedIn is an excellent place for networking and sharing content related to your business. At the same time, Pinterest is a visual platform well suited for sharing design inspiration and blog posts. Facebook allows you to share images, stories and videos. On Instagram, you can post images and short reels of your business.

Adding Hashtags in Posts

Hashtags are keywords, topics, searchable links that help users find posts related to a specific topic. You can add hashtags to your posts to help people find your content.

Anyone who searches for that hashtag can see your post in their search results when you add a hashtag to your post. It means that if a user is actively searching for hashtags related to your business, they may discover your business page and start following you.

Concentrate on Long-tailed Keywords

Short-tail keywords are more general, usually just one or two words. For example, “shoes” is a short-tail keyword. There are hundreds of millions of searches for “shoes” every month, and if you sell shoes, you want to rank for that keyword.

More people will search for “shoes” than almost any other term but thinking about the intent behind that search term is key to understanding why long-tail keywords are so important.

Let’s say your prospect is shopping for a new pair of shoes. They will search with keywords like “best shoes for walking,” or ” Best running shoes for Boys.”

In this case, they aren’t looking to buy shoes right away. Instead, they’re looking for information to help them choose a pair of shoes later on. If you want to sell them the shoes they eventually choose, you need a Long-tail keyword to optimize for the keywords they’re searching right now.

Target Landing Pages

A landing page is very important while creating a website as it helps to convert customers into leads. It is different from other pages on your website in that it follows both the best practices for lead generation and conversion rate optimization.

Instead of just sending them to your website and leaving it up to the user to figure out how to get started, create a page or several pages that clearly states what the offer is and how to get it. For example, say you’re running a campaign for a new product that offers a 30-day free trial. Give it a headline, an explanation of the benefits, and a call to action.

An excellent landing page will tailor its messaging to what you know about the person reading it. This way, you can increase your website traffic by providing more information.

Email Marketing

Email marketing is an essential tool in every savvy marketer’s tool belt. Not only does it let you convert abandoning website visitors into subscribers and customers, but it also lets you keep in touch with your existing customers and promote new products, services, and content to them.

An email marketing platform helps ensure that your emails get delivered and can also help you track the performance of your campaigns so that you know what’s working and what isn’t.

Engage Business Online

Some of the best content marketing strategies involve answering questions that your target audience is asking online. By finding and answering their questions, you’ll earn their trust and respect, which will help you build a more robust online presence for your business. Reply to social media posts and blogs related to your industry. More visits to your profile and exposure are gained when you engage with your community, increasing your website traffic organically.

Guest Blogging

Guest blogging on other sites is a two-way street. Not only can you build up your guest blogging portfolio, but you can also land some great backlinks when looking for guest blogging opportunities. You can use many tools to find sites with the same audience as your site. The tool will help you determine how you overlap with any site out there. Target sites in your niche that receive decent traffic and benefit from your expertise.

For example, let’s say that you run a health and wellness site. You could reach out to relevant sites within your industry like Greatist or Healthline and ask if they’d be interested in publishing one of your articles on their site. All you need to do is make sure it’s an even exchange by providing them with one of your articles in return.

Using Free Google Analytics

Google Analytics is a free website analytics tool that offers the ability to analyze your traffic sources and how visitors behave once they land on your site. It is an easy-to-use service that lets you track, compare, and explore the results of your campaigns in real-time.

Analytics includes several features that can help you understand your visitors’ behaviour. Some of the most popular features include:

Conversion rate analytics – Gain insights into what’s working and what’s not, then use those insights to make data-driven decisions for improving the performance of your website and marketing channels.

Demographics and interest reports – See which demographic groups are most interested in your products or services, then use this information to make marketing decisions based on age, gender, location, and more.

Real-time reporting – Track how many people are on your site right now, where they’re coming from, and what they’re doing so you can optimize your content marketing strategy while they’re still engaged with you.

Conclusion

After going through the above information you might have got an idea on how to increase website organically. So it’s time for you to follow the right method and you can also reach us for FREE SEO Consultation.

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