There is nothing easy now when it comes to ranking or even getting decent traffic. Every time Google updates, site owners scramble for new SEO strategies to rank better.

But it is not that simple, and formatting a new SEO strategy is getting harder, and so many sites in Google do not even get traffic more than ten visits per month. So, it is highly recommended to get the help of an SEO Agency.

Many now prefer using Shopify to build their own customized online site, and even with so many using that, the traffic rate is still on the lower scale, which is why Google Search Console is more essential.

Google Search Console

Google Search Console is a professional tool created by Google to help site owners get a better understanding of their site and help increase traffic.

It gives you a view of how your site looks on search engines. Among the things this tool helps you discover, the most important thing is that it gives you a confirmation that your site was crawled, indexed and is already ranked.

With the help of the Search Console tool, you can track your traffic and come up with strategies to improve them. 

Since you can view how Google and users get to see your website in the search results, you can add more SERP Features or other snippets to make it look more presentable.

Adding your XML site map is a must for Google Search Console, making it easier for Google to crawl and index your site.

What are the Steps to Set Up Google Search Console for Shopify?

Step 1: Make sure you set up your Shopify Google Analytics before you start setting up your Google Search Console.

Step 2: Verify your site’s properties: Domain & URL Prefix verification methods.

Step 3: Among this, the easiest verification is URL Prefix, so that we will follow that verification method.

Step 4: We will be verifying using Meta Tag HTML since that’s the simplest way.

Step 5: Visit the Google Search Console site and enter your login credentials.

Step 6: Click “Add A Property” on the homepage and select URL Prefix as the property type.

Step 7: Then enter your canonical website property and click on the “Continue” button.

Step 8: Choose HTML under “Other Verification Methods” and then copy the Meta Tag.

Step 9: If your site uses the WWW protocol, your site will appear like this:

Step 10: If your site follows non-WWW protocol, it will appear like this:

Step 11: Copy the Meta Tag and paste it into your Shopify theme.

Step 12: Login into Shopify -> Online Store -> Themes

Step 13: Find the <head> and <body>.

Step 14: Copy the code after <head> and before <body> and save it.

Step 15: Revisit the Google Search Console and click on the verify button.

Step 16: Repeat the verification steps to claim all your URL prefixes and protocols.

Step 17: Find your primary property among HTTPS/HTTP and WWW or non-WWW.

Step 18: On your search engine, type your primary property URL.

Step 19: Check your sitemap is not flawed by adding sitemap.xml to your website address.

Step 20: Visit Google Search Console -> Sitemaps 

Step 21: Find the sitemap suffix, copy it, and click the send button.

Step 22: Your sitemap should be on your primary property.

Step 23: Based on whether your target is local or domestic, set your International Targeting settings.

Step 24: Visit Google Search Console -> Old Tools and Reports -> International Segmentation -> Country -> Select Country -> Save

Step 25: This establishes the country of preferences, which makes things easier for both Google and your potential customers.

Step 26: Now connect your Google Analytics account with your Google Search Console account.

Step 27: Log in to your Google Analytics account and choose the website you want to be connected to Google Search Console.

Step 28: On the homepage, Admin -> Property -> All Products -> Google Search Console (area) -> Link Search Console -> Edit

Step 29: By clicking on “Add”,  the primary site from your Google Search Console account gets added. 

Step 30: Then, choose your preferred view, enable it and click save.

Step 31: Now, all the data you need will be included in Google Analytics reporting.

Now, you can get all the data in a single place, analyze and fix your SEO strategies and get your site back on track and get the traffic roaring.

So, to sum up everything that happened here, Google Search Console, connected with Analytics, becomes the powerhouse and tells you how your site is performing.

It also helps you find the key factors which draw traffic to your site and aids users in visiting your site organically.


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