The home page of your website is essential for a variety of reasons. Even if people arrive on other web pages on your site, they will likely return to your home page since it is the first page they view.
They’ll go to your blog’s main page to learn more about you and what you do.
For search engine optimization (SEO) purposes, it is very significant since it is an excellent chance to provide Google with a clear idea of what your website is all about.
With the use of this data, Google will make an entry for your website in the SERPs when users enter your domain name. So, ensure that your search snippets are factual as well as attractive and professional.
Use these homepage SEO tips to ensure that your homepage is adequately optimized
There are many phases involved in optimizing your homepage.
When designing a website, we must remember that we are building it for the people who will use it rather than the search engines. Many aspects of technical SEO, on-page and off-page optimization, must be addressed to improve the homepage’s organic position in search results.
In terms of SEO, optimizing a website’s main page is no different from optimizing any other page on your site, including internal areas.
Title Optimization for the Homepage
The homepage’s title should not just be your company or website name; instead, provide consumers and search engines with more context about your website’s primary emphasis by including descriptive keywords.
Combine keywords and company information in a single phrase by making the most of the 60 characters available to you.
Homepage title SEO guidelines
- The title should not exceed 60 characters in length.
- Your brand name isn’t the only thing you should use when promoting your company or website online.
- Your primary keyword(s) must appear at the start of the title of your document.
- Avoid making Google’s job harder by stuffing your title with keywords. Include the essential terms you want to be recognized for.
- If you’re going to pack keywords in, avoid using like this: “Digital Marketing | SEO | Social Media | Links”, instead: “Low-Cost Digital Marketing Services by [Your website name].”
- The title should start with your domain or company name.
Aim to Improve the Homepage Meta Description
It’s also critical to pay attention to the site description. Users will see your description in the SERPS; therefore, it’s worth spending some time on.
Your meta description may be rejected if it’s either short or too lengthy, i.e., less than 130 or more than 154 characters, or if it contains a lot of keywords.
Use the H1 tag to its full potential
Following the H1 tag, it’s time to focus on the H2 tag. Every page of your website, including the homepage, must include a single H1 title.
Page titles are usually shown in h1 tags on top of the page, and most themes are set up. You must include relevant keywords in the H1 tag of your homepage.
How to verify the H1 tag on your homepage
Checking our H1 tags is easy if we know how to do it. Right-click anywhere on your homepage in the browser and choose VIEW SOURCE to see the source code.
- Search for “h1” using CTRL –F (to find a phrase).
- There should only be one starting <h1> tag and one concluding < /h1> tag.
- No website can have more than one h1 tag; if you did, it is time to ask your developer to delete it.
SEO for the homepage image
Is it possible to have an image-free home page? Images convey a lot about your website’s content and the goods and services you want to provide visitors. An image helps search engine crawlers locate it.
Take care while choosing photos for your homepage
- To explain the picture, you need an ALT text (alternative text).
- When writing your ALT text, use keywords naturally and unobtrusively.
- When using an image, make sure to separate the picture from the text wherever possible. Search engines cannot read text included in a jpeg or png.
- Using CSS and HTML to add text to a picture is the best way to maximize SEO.
Should Optimize your logo for the web
Every website must have a distinct logo to stand out from the crowd. There are two simple things you can do to improve your logo:
- The picture filename must include your website’s name. For instance, the filename of our company’s logo is ‘ahbivdigitalagency-logo.png.’
- The ALT text also contains the name of your website, such as ‘ahbivdigitalagency.Net Logo.’
Structure Your Data Correctly
Although structured data isn’t currently a component of Google’s ranking factor, its value has grown in the past few years.
Structured data markup is a technical term
For search engine spiders, structured data may be considered a technique to explain your data.
Your role as a webmaster is to add the required ‘tags’ to your HTML code so that the different types of data, like articles, organizations, corporations, events, and many more, maybe presented consistently by all major search engines.
In the SERPS, Google may leverage structured data (such as rich snippets or knowledge graph entries) to make your access more attractive to consumers, resulting in a greater click-through rate (click-through rates).
It would help if you established the following schemas for the homepage’s structured data to avoid errors
- The structure of an organization if you are an online business
- The Local Shops if you have a physical presence, i.e., a shop
- A particular individual if you are running a personal blog.
Search Engine Optimization for Homepage Content (SEO)
The material on a website’s homepage must be readable and understandable by search engines.
There are three basic layouts for a homepage
- A website for a business will feature information about the company, pictures, and internal connections.
- On the homepage of an eCommerce business, you could see links to the various product areas as well as the most recent goods, deals, and offers.
- The main page will show the blogs’ most recent postings and the main content.
Regardless of the appearance of your site, you must have high-quality content. A home page without text, photographs, and videos is terrible. Include LSI keywords, keyword synonyms, and other related terms.
Optimize the loading speed of your website
If a website takes more than three seconds to load, 40% of users will depart. It doesn’t matter how excellent your site is if it takes too long to load, and you’ll miss out on visitors and sales.
If you want your homepage to load quicker, you should take the following factors into account
- Avoid using a slow server from an untrustworthy host.
- Optimize the file size of your images
- Utilize Pagespeed Insights to evaluate the speed of your website.
- Google Lighthouse is the best tool for this. Lighthouse is an online performance analysis tool that measures a webpage’s overall performance, including its load time.
- Your homepage should include an embedded video from a streaming provider such as YouTube if you want to have one.
Ensure that your site is mobile-friendly
Google today receives more than half of its search traffic from mobile devices. So, designing a mobile-friendly homepage is a must.
The mobile-first index launch has significantly changed Google’s ranking algorithm for mobile websites. Still, the basic SEO setups, like titles, descriptions, h1, etc., remain the same for desktop and mobile devices. You should conduct a mobile-friendly test on your homepage and rectify in case of any issues.
You must also ensure that the material on your mobile site is identical to that on your desktop homepage. Giving Google conflicting messages would only lead to confusion. Using a responsive website design ensures that any SEO changes you make for the desktop are instantly visible on the mobile version of your site.
Add an SSL certificate
A secure HTTPS connection is required for the homepage and the rest of the website.
There are many reasons why having an SSL certificate is a good idea, not only if you run an online business or gather personal information from your visitors. According to Google, having an SSL-enabled website provides you a little competitive edge right now, but this will only grow in relevance over time.
Make sure that the following things are taken care of while moving from HTTP to HTTPS
- You use 301 redirects to convert HTTP URLs to HTTPS URLs.
- Use certificates with 2048-bit keys
- All four versions of your website (http://www, https://www, HTTP://, and HTTPS://) are registered and maintained in webmaster tools.
Structure and Usability of the Website
User-friendliness relies heavily on the ability to navigate. Every significant page of your website must have a menu link that takes no more than three clicks.
Avoid having more than three layers of nested menu components, and think about making the menu ‘always on top’ while the user scrolls down the page. By making it easy for people to find their way through your website, you’ll be able to lower your bounce rate and increase the number of pages they see.
For a well-structured site, the homepage should be the most crucial page, and all other pages should be sorted into sections according to their content.
If you have more than two or three tiers in your site’s hierarchy, you should simplify it rather than overcomplicate it. You can access all your website pages from the homepage within three clicks.
Homepage SEO Best Practices
Prepare your homepage for optimization by ensuring that it loads quickly, includes text that can crawl outside of pictures, has semantic markup, and has relevant information.
- To rank for long-tail or experimental keywords, focus on your product’s essential benefits.
- Don’t expect to score well on the homepage for your most critical keywords.
Websites of all sorts benefit from having a well-optimized home page. Your company’s homepage serves as the “open door” to your operation. It should be easy to navigate, loaded quickly, and provide visitors with alternatives and information about the goal of your website.
For more information, contact Ahbiv Digital Agency; we are here to help !!