Building inbound links to your online store website is the only way to get you on the first page of Google results. Many in the digital marketing industry see off-page SEO as the least attractive strategy for increasing visibility in Google’s SERPs. As such, eCommerce link building falls into that category. 

Quality backlinks boost eCommerce sites’ trustworthiness despite poor design and delayed loading. A website with flawless crawlability, structure, and Content will fail to rank if Google doesn’t believe in it. An endorsement from other reputable websites and Google is the key to making it to the top of search results pages and gaining new clients.

When respectable websites connect to your eCommerce site, it shows search engines and shoppers your site is valuable. You’ll need an efficient eCommerce link-building plan if you want to attract that traffic. And, to attract more traffic and get relevant links with the right method, you will need the help of an SEO Agency.

It’s essential to get the fundamentals down first

You can discover fast ways to establish effective link building tactics for eCommerce brands online, as you can find quick strategies to follow any other digital marketing strategy. But these poor practices will not only fail to provide the desired results but may also subject your company to severe penalties, such as being blocked from online search engines if you run an online store.

If you want to create trustworthy backlinks, using only white hat methods is fundamental. White hat SEO refers to methods of online promotion that don’t violate webmaster standards. It helps users by providing more helpful information. Black hat SEO refers to underhanded methods of increasing a website’s search engine rankings. Such as using hidden links, private blog networks, etc.

The outcomes of eCommerce link development when using these methods might be rather good. The quality of the websites that link to your Content is more essential than the number of backlinks since users and Google can tell the difference between high- and low-quality domains.

Link-building strategies for eCommerce

E-commerce link building may improve the efficiency of your marketing efforts whether you’re a digital marketer helping a client rank better in search results or an eCommerce website owner seeking to gain more visitors.

Create Content using Internal Links

Many eCommerce firms underestimate the need to produce high-quality Content. An online business enhances product or category pages, gathers customer feedback, and launches a call to action. Yet, in their pursuit of a higher conversion rate, eCommerce firms often overlook one crucial factor: Content.

Content production is the first method of advertising to be pushed to the sidelines. Most eCommerce websites provide very little engaging material that may be used as link bait. Yet, Content can link to the cornerstone of every successful link-building strategy. Your ability to create Content that other people want to link to will make or break your eCommerce business.

Here are a few examples of material categories to work on, ranging from blog posts to resource analyzers, that can be linked.

Documentation & Guides for Specific Industries

Stats, fresh findings, processes, instructions, and reports are great for creating links. Better Content is useful and impactful. Helpful suggestions and reports improve the probability that readers will reference or link to your Content.

Valuable Resources for Your Niche

Content that can be linked to doesn’t always have to be textual. You may wonder what to do about the many articles you’ve read about external reference tools like calculators. Make an effort to develop a dynamic chart, a calculator, or any other form of tool that might be of benefit to people in your niche.

Blogs Covering Related Ideas

Online store visitors are influenced by blog articles that feature the goods they’re interested in buying. It disseminates data on various subjects that may be used as a resource for other websites. For example, a blog article that addresses asked questions in your company may be recycled.

Stories, items, or collections that are unique

Having an original offering is a great way to attract attention and, in turn, backlinks. If you want other websites to link back to your eCommerce site, you need to have something that makes it stand out from the crowd. It may be accomplished by diversity, a humanitarian endeavor, or a unique product or collection of items.

Review Influencers and Affiliate Programs

Affiliates provide an excellent chance for online retailers to increase their link popularity. Building an affiliate network from scratch might be tedious. But it can also result in beneficial inbound connections to your store. Affiliate links are sometimes labeled as “NoFollow” or “sponsored. They nonetheless bring in targeted visitors. They increase sales and help increase domain authority.

Online retailers may increase their link profile by acquiring favorable social media or blog reviews. Influential persons in certain industries may check goods if they can do it via an affiliate link or at a discount. Including a product feature on one of these sites may enjoy from various perspectives. Including link building, authority, and successive traffic generation.

To Find Unconnected Brand Mentions

One of the simplest ways to generate connections in eCommerce is via unlinked brand references. When your company or product is mentioned, but no clickable link is provided, this is known as an unlinked mention. A search engine like Google may be used to locate broad brand mentions, the quickest approach to finding unlinked references.

Try searching for your brand name between quote marks and see what comes up. Doing so tells search engines that you want results that include those phrases. Using this method, you may find every website that has mentioned your company. 

It is also possible to keep tabs on brand mentions using tools like SEMrush, Google Alerts, and Google Analytics. You may then approach the site owners to use your brand name as the Home, About Us, etc. link anchor text. Use a template for unlinked comments to speed up eCommerce link creation.

Links that Don’t Work

The work on broken link development is well spent since this SEO tactic has stood the test. Broken link building is the practice of gaining backlinks by fixing broken links on other websites to point to your own. Having another site rectify a potential 404 problem on their end benefits everyone involved. You get a new hyperlink, the other site’s reader is spared the aggravation of an error message, and everyone wins.

Use Check My Connections, a free browser plugin for e-commerce businesses. It is to identify and fix broken links across the competition’s online properties. Also, seek niche-specific resource sites with relevant information and external links.

When you detect a broken link, look for other pages or websites that connect to it. You may do this by using a link analysis tool like Moz or Ahrefs and entering the faulty link. Or, you may input a domain name and then switch to the “Outgoing Links” tab of your link analysis tool to see every broken link on that site.

To notify other websites of the broken links, create a simple email template that your eCommerce brand may send. It is helpful to mention both the broken link and the URL of the Content that contains it. Don’t forget to include an alternative connection; usually, this would be a live link to your website.


When promoting an online store, there is no such thing as a final goal; link development is a continuous process. Building backlinks for an online store requires the distribution of linkable material. The identification of unlinked mentions, repair of broken links, and the introduction of an affiliate link scheme are needed. Creating a solid, reliable backlink profile overnight is not doable.

A comprehensive SEO firm can speed up the process with white hat SEO services. Our company’s SEO specialists have a great history of increasing ranks and constructing connections for online stores like yours. Get in touch with us as soon as possible if you’re ready to launch your brand’s eCommerce link-building campaign.

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