The world of digital marketing is vast and contains many new opportunities to promote business growth. Content marketing, social media management, and search engine optimization are just a few digital marketing techniques to help your Business thrive.

In today’s article, we’ll look at two specific areas of digital marketing. Pay-Per-Click (PPC) Advertising and Search Engine Optimization (SEO) are two digital marketing strategies many marketers use to help with their online presence, increase brand awareness, and boost sales.

Search engine optimization (SEO) and pay-per-click (PPC) advertising can help nurture leads. If you could invest in only one of these digital marketing strategies, which would you choose?

The Difference between SEO and PPC Advertising:


SEO and pay-per-click advertising are two different strategies on either side of the spectrum in digital marketing. Organic SEO services drive website visitors through natural search engine results, while PPC advertising is all about displaying paid ads on SERPs.

A successful SEO strategy can increase organic traffic to your website when developed and implemented correctly.

Seek opportunities to create content for your website by writing articles or blog posts. Include relevant keywords to help improve your site’s web visibility. Create descriptive and helpful articles that people will want to read.


PPC advertising allows you to show ads on search engine results pages (SERPs) and present your offers to potential customers. Of course, you will pay each time someone clicks on your ads, but PPC advertising lets you reach more customers more quickly than SEO. You can also target your ads to a specific audience and ensure that ads are similar to the content people are searching for.

SEO helps improve your rankings, whereas PPC ads focus on gaining quick attention from search engine users. 

SEO: The Pros and Cons

We all know that SEO and PPC are good, but it’s you who has to understand the better option for your Business.

Pro 1: Raises Brand Awareness

Writing quality content for your website consistently will help to increase your rank over time. In a long way, optimizing your website can increase your brand awareness, allowing more people to notice your website on search engines like Bing, Google, etc.

Pro 2: Establish Credibility

People always tend to view websites shown on the top of a SERP. It’s time to increase your SEO rankings to establish your credibility. It will build trust among your users and improve your online reputation.

Pro 3: Cost-Effective

SEO is Less costly to boost your online presence when compared with outbound marketing like print ads, etc. You have to spend money and you are not sure to get good leads or profits. Following organic ways to generate results might take time, but still, it’s cost-effective in many ways.

Con 1: More Fierce Competition

You have to face high competition. Many people out there in the market want to achieve a high ranking in SEO. Make a better plan by including strategies that can help you to achieve good rank than your competitors.

Con 2:  SEO Changes Constantly

SEO rules are never the same, and they keep changing from time to time as new Search Engine algorithms evolve. So keep an eye on the latest updates and follow the rules.

Con 3: Takes Time to Show Results

As mentioned above, you know that SEO takes time to show results. So we need to post content consistently on the website to boost the rank in due time.

PPC Advertising: The Pros and Cons

Pro 1: Reach Target Audience

PPC advertising campaigns have helped people to reach their audiences through Google searches. In addition, it has made it easy to focus on a selected group of people depending on their interests and demographics.

Pro 2: PPC is Measurable

PPC campaigns are very transparent and can measure how much you gained in return for your investment. So you need to carefully keep monitoring how much money you put in to generate your leads.

Pro 3: Boost Sales rapidly

We all know that PPC ads will rapidly increase sales than SEO. So why don’t you combine the efforts you put into PPC ads and SEO services to increase your website traffic organically and see better results.

Con 1: PPC is Costly

Putting in quick money can also have downsides. It’s similar to PPC ads, where you spend thousands of rupees on an ad without knowing the return on your investment. So keep an eye on your performance regularly.

Con 2: Clicks Do Not Generate Lead to Sales

Just because you put in money for ads does not mean you can generate sales. PPC only helps to drive fast traffic but does not guarantee that the visitors will buy your product. To convince the visitors, you need to build a user-friendly website and convince them through your personalized ads.

Con 3: Requires Skill

Trying out to set up your PPC ads is challenging. It requires skills as most of the PPC advertising methods are complicated. You need to follow the rules and guidelines step by step to place your ads which is why you need a digital marketing expert to help you.


So did you decide which method is perfect for your Business? First, try to note down your goals and then decide which method is suitable for your Business.

For example, if you want quick leads, then PPC advertising is better, and if you want more online presence in the long term, SEO is a better option.

Make your choice now, and if you need any opinion, Contact Ahbiv to learn more about SEO and PPC advertising strategies.

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