If you are new to SEO and search engines, then many things like Google Analytics and Google Search Console may tend to confuse you, and we are here to just ease things for you.
One thing both have in common on the top is that Google created both to boost the success of sites, and both are every digital marketer’s dream come true.
Even though both offer insight into your site’s performance, they are far from being similar.
What is Google Analytics?
Google Analytics is a tool designed by google to give your statistics and real-time reports on the traffic on your site.
From the demographic info of your site viewers to organic visits to bounce rate to total site visits to average time they spent on site, it is all analyzed and given in the Google Analytics report.
This one helps you know which page got more engagement and also helps you narrow down your target audience and then helps you work on it.
What is Google Search Console?
Google Search Console is another tool designed by Google that actually helps you monitor your site’s performance on search results.
This tool focuses on click-through rates, HTML errors, search queries, crawl errors, etc. To be simply put, Google Search Console gives reports on how Google crawls, indexes and displays them on search results.
This tool does not have anything to do with your site’s traffic report; it focuses on the search results appearance of the site.
This tool even offers suggestions to improve the performance of your site.
Which Tool to Follow?
Both tools offer different takes on your site’s performance, and you cannot precisely pick one and stick with it.
Because both tools get their data differently, they both seem to be right on their own accord.
In the case of Google Analytics, it works by adding a set of codes to the pages on your website. When a user views the page, it goes through a series of analyses and the data gets sent to Google Analytics.
In the case of Google Search Console, it is more like Google accessing its server log and giving us details on the click-through rates data.
This may not be as detailed as the Google Analytics report. Nothing is known about how Google collects this data, and that might be the cause of some discrepancies, according to experts.
So, just get the results from both and consider all the benefits and apply them to your SEO tactics.
What is the Difference?
So, no matter how you spin it, both tools come out as two sides of the same coin. So, you can follow both tools as they provide a completely different outlook on your performance.
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