We all know that Search engine optimization is essential in increasing website rank in search results. Business to Business (B2B) and Business to Consumers(B2C) approaches are different, so many are unaware that both have different optimization approaches.
Many of you might be thinking about how to proceed further to drive traffic for your B2B website. Here in this article, let’s see how we can generate good traffic by following SEO strategies for your B2B brands to get better results for your business.
What is B2B SEO?
Digital marketing tactics such as B2B SEO help business sites rank higher in search engines, such as Google and Bing. Keywords greatly influence the B2B world. We must agree the approach is different from SEO for B2C.
Optimizing for B2B business does not simply mean bringing in more traffic but also generating leads cost-effectively. If SEO is adequately and rightly performed, it’s easy to generate traffic and have the opportunity for more lead generation and conversions. And, to perform SEO in the right manner, you will need the help of an SEO Company.
How does a B2B SEO work?
Optimizing a site using relevant keywords will increase the website’s potential to be discovered by search engines. It is for sure that it will positively impact your business and traffic.
Google algorithm runs on more than 200 ranking components, but we have made it more precise for you with three main categories:
On-Page SEO: It all depends on optimizing your website, like writing keyword-infused content, placing proper headers, metadata, website internal structure etc. You should maintain the overall website structure for a better user experience which is essential for On-page SEO.
Technical SEO: It is essential as it helps the user to decide if they need to spend time viewing your page or not. All technical aspects like page loading speed, structured data markup, XML sitemaps, Robots.txt file, etc., come under technical SEO.
Off-Page SEO: It all depends on creating backlinks to your site. Make sure you receive links from well-known sites to avoid penalties.
Difference between B2B and B2C SEO
B2B and B2C are two different factors as B2B focus on targeting business decision-makers whereas B2C focuses on end-users. B2B SEO is harder to achieve as the business needs to target people in the organization as the decision-making depends upon everyone.
B2B businesses need to get approval from many departments before they plan to purchase as the transaction is said to be more expensive when compared to consumer purchase.
Consider a customer who uses Google to search for car parts. After thoroughly examining the item’s specifications, she selects one of the first results on the results page and purchases the item immediately. But businesses need time to gain customer loyalty. Buying something like car lights from a company requires far more information, and they go through the purchasing process several times before finalizing the deal.
Whatever the sales cycle, B2B and B2C companies must use SEO tactics to drive more traffic and attract customers to their websites. They must remember that they should fully comprehend their customers’ purchasing processes before implementing an SEO strategy. B2B businesses have different SEO rules to follow when closing a deal.
How to develop a B2B SEO strategy
If you have just started your business, you will receive less traffic; for any business, the first significant step is to improve its digital presence by increasing its traffic. Most B2B sites will get less traffic when compared to B2C sites.
You can always reach your audience by developing an effective B2B SEO strategy. Follow the best SEO practices that can drive good results to your B2B brand.
Steps to drive B2B SEO strategy:
- Decision Making skill
- Optimize relevant keywords
- Optimize Product and Services Pages
- Create B2B blogs
- Backlinks for B2B websites
You can develop a buyer persona using market and competitor research and existing customer profiles. Marketing, sales, and product departments can make more informed decisions and invest more reasonably based upon the insights gathered from prospective customers.
B2B market research relies on buyer personas. It means what type of person they are, their job in their company, and what sources they consult before making decisions. Try to get as much information as possible on your buyer persona to get an accurate overview of your analysis.
Optimize relevant keywords
When we talk about the buyers and their persona, let’s figure out how and what type of searches they do on what you sell. Before working on keywords, we need to outline your company’s sales funnel. B2B funnel is where you can capture the customers’ interest and convert them into leads.
They are three steps that every business needs to follow to get to their customers:
- Buying: You should understand the pain points to derive solutions that the customer needs.
- Sales: To solve any customer issues, you need to communicate better with them.
- Marketing: You need to show solutions to customer issues by researching them with the help of tools.
What matters most is educating the prospect about your product or service, regardless of your tactics. Better understand the customer’s process before purchasing for a straightforward journey. To know more about your customers, check your company analytics report, which can tell us how the customers can find you, how much time they stay on your page, why they leave, etc.
Optimize Product and Services Pages
To optimize your product and services pages, you need to write unique content related to your industry by following SEO best practices. First, start with keyword research and then map according to your landing pages.
SEO best practices for B2B SEO
- Place your keywords on your page’s H1 and title tag
- Your page URL should contain your target keyword
- Use LSI keywords and synonyms of your primary keyword
- Aim click-through-rate by writing a unique meta description
- Include your keyword in the first 50 words of your page content.
Create B2B blogs
Blogs play a significant role in developing good B2B SEO. Choose topics wisely depending on what people want to search, link and share. Write content that is of high quality and would be of help to target customers who are searching for it.
For example, write blogs on “How-to” or “Detailed guide” that can increase valuable searchers as it provides a single resource for your topic.
Backlinks for B2B websites
B2B SEO success depends on link building. There are various strategies made specifically for B2B that we can use. Digital PR is one such strategy, with its focus mainly on news & blogs about the industry. You can also reach out to your audience by linking to your partner pages & websites.
Backlinks are the main reason for ranking factors that Google considers; you need to build quality backlinks for your B2B website.
Your main aim is to solve your user’s problems and needs by coming up with solutions. The above factors will surely help you for a successful B2B business. Just start executing these SEO strategies to improve your business.
Let us know if you need more information on this topic by contacting Ahbiv Digital Agency; we are here to help you further.